Singapore – Sony establishes its presence as a broadcast and content creation solutions leader with innovative technologies at BroadcastAsia 2011. Representing as one of Asia’s largest broadcast and production technology show, BroadcastAsia serves as Sony’s launch pad to unveil today what we can expect to see
tomorrow across the entire scope of Sony’s professional broadcasting equipment, digital broadcasting, digital cinema, workflow solutions, content management and distribution, recording media and much more.
Under the theme of "Believe HD and Beyond," Sony’s BroadcastAsia exhibit is filled with exciting new array of new technologies designed for every type of digital broadcast and content production – from HD and beyond.
On the product side, Sony introduces new professional OLED monitors, a range of new HD and 3D technologies and solutions. In the last year, Sony blazed the trail on the 3D front, being the forerunner in 3D productions from shooting the 2010 FIFA World Cup™ in 3D, to Avatar, all without dedicated 3D cameras – until now. At BroadcastAsia, two new highly anticipated 3D cameras are introduced – the handheld HXR-NX3D1P NXCAM® compact camcorder and the PMW-TD300 shoulder-mount camera.
In terms of new products for HD, the cost-compelling HXC-D70 camera features a 2/3-inch full HD Exmor 3 CMOS image sensor for high picture quality and sensitivity, even in low-light conditions. It features a focus assist function and a range of parameters that allow users to easily adjust picture quality. New switchers introduced for HD workflow such as the MCS-8M responds to the demand for a feature-rich yet affordable HD switcher.
Sony’s burgeoning 35mm offering increases with new enhancements to its PMW-F3 super 35mm camcorder, which is designed for a range of digital production applications – from commercial, documentary, television and feature film production to markets such as education, corporate, government and more. These new features include a 3D-link capability, options for RGB 4:4:4 and S-LOG output and a wide angle and high power zoom lens. The camcorder can be used in any 3D rig that can support the camera’s size.