Berlin’s once low-profile annual IFA electronics trade show has greatly gained in public visibility of late, thanks to product announcements from key mobile players like Sony and Huawei, which are expected to unveil something special this September too.

Huawei IFA Sony and Huawei confirm pre IFA Xperia Z3, Ascend Mate 3 centric events

Brace yourselves, the fall Android giants are coming. That’s right, Apple is not the only one with holiday season aces up its sleeve, and Samsung, Sony and Huawei among others should contest the IFA 2014 spotlight between September 5 and 10.

Clearly, the Galaxy Note 4 has an innate edge over whatever Sony and Huawei have in the pipeline, thanks to Sammy’s prestige, marketing muscle, but also innovative features like a UV sensor and, fingers crossed, metallic skeleton.

Meanwhile, Sony is tipped to bring to Germany sequels for the Xperia Z2 and Z1 Compact, dubbed Z3 and Z3 Compact. The two have starred in multiple photo shoots, and clashing spec sheets are floating around, mostly hinting at minor upgrades over predecessors.

Xperia Z2 Z1 Compact Sony and Huawei confirm pre IFA Xperia Z3, Ascend Mate 3 centric events

But don’t be sad, as Sony may look to roll out a spanking new wearable device as well, reportedly called the SmartWatch 3. Everything shall be revealed on September 3, according to Xperia Blog’s trusted insiders, during a short 45-minute press conference.

As for Huawei, they’ve confirmed themselves an “exciting announcement” for September 4, and the event is set to last a healthier 90 minutes. That probably means the China-based gadget manufacturer plans to intro more than one product, with smartphones, tablets and smartwatches on the suspect list.

huawei ascend mate 3 Sony and Huawei confirm pre IFA Xperia Z3, Ascend Mate 3 centric events

The safest bet is an Ascend Mate 3 phablet recently seen visiting benchmarking authority AnTuTu with Android 4.4.2 KitKat pre-loaded, a HiSilicon Kirin 920 chip under the hood, plus 2 or 3 GB RAM and 13 and 5 MP cameras slapped on the rear and front respectively.

The massive 6.1-inch display boasts 1,920 x 1,080 pixels resolution (aka Full HD), and judging by the gigantic juicer inside the Mate 2 4G, exceptional battery life is yet again in the cards. Remember to save the dates: September 3 and 4.

Sources: Xperia Blog, GSM Arena, G for Games