Sony introduces their first BRAVIA Full High Definition 3D TV
Sony Singapore has introduced their first Full HD BRAVIA 3D TV that comes in the form of LX900 series. It features a monolithic design, Motionflow PRO 200Hz and Wi-Fi connectivity. Sony also unveiled three new BRAVIA series with great design and technologies for home users.
“For Sony, 3D is strategically important and we are committed to lead the 3D industry. However, more importantly, 3D gives consumers the next level of visual entertainment experience. Sony is accelerating the effort to bring 3D to the homes this year.” says Takeo Kobayashi, Managing Director of Sony Singapore.
Simon Sim, Head of Home Entertainment Product Marketing Dept, talked about the company’s vision for the year 2010.
“Our vision for 2010 is bringing 3D entertainment into consumers’ homes. We would also like to offer a new online entertainment experience with BRAVIA Internet Videos and Internet Widgets. And this year, BRAVIA is going to feature a new iconic identity in monolithic design that will start new waves of TVs and enjoyment.”
According to Sim, in order to enjoy the full 3D experience, consumer will need a 3D-capable TV, the 3D content as well as the 3D glasses. In December, Blu-ray Disc Association (BDA) announced the finalization and release of the Blu-Ray 3D specification and that the content would be available soon (though the 3D content for PS3 games should arrive earlier).
Besides the Full HD 3D TV, Sony also showcased their new NX, EX and BX series at the event.