37a Sony Launches S Series XQD Memory Cards

Sony launched what it touts to be the fastest memory card ever made. The S-Series memory cards from Sony conform to the XQD specification, and guarantee read/write speeds of 168 MB/s, a tiny bit faster than the fastest CompactFlash card in the market.

Sony launched what it touts to be the fastest memory card ever made. The S-Series memory cards from Sony conform to the XQD specification, and guarantee read/write speeds of 168 MB/s, a tiny bit faster than the fastest CompactFlash card in the market.

37b Sony Launches S Series XQD Memory Cards

Sony's new S-Series XQD cards will be available in 32 GB and 64 GB capacities, priced at US $260 and $460, respectively. A media with 168 MB/s of bandwidth allows professional photographers to capture approximately 108 frames in continuous shooting, in the RAW format. This would allow photographers covering fast-moving subjects (such as athletics, motorsport, wildlife in action, etc.,) the ability to pick the best shot from a wider range of shots. Higher bandwidth also benefits workflow, where on-site image processing time can be chopped. Data transfer is one of the most time-consuming parts of a photographer's workflow. 

To let users take advantage of the S-Series XQD cards beyond their compatible imaging equipment, Sony also launched two new devices a PC/Mac-compatible XQD card reader (model MRW-E80) that uses USB 3.0 interface (USB 2.0 backwards compatible); and an ExpressCard 34-compatible card reader (model QDA-EX1).

Commenting on the launch, Viviano Cantu, Director of Consumer Media for Sony Electronics, said "Professional photographers need to shorten their workflow – the time between shooting, processing and editing," adding "With transfer times up to 30% faster than even the fastest CF cards, the S Series gives new meaning to high-performance digital image capture, more than conventional CF can offer, for pro shooters and advanced photo enthusiasts."