Sony PlayStation 4 inbound amidst difficulties
A Playstation 3 successor is on the horizons, but not after PS3 has served every last bit of its lifespan. Financial troubles have plagued Sony recently, but will it cripple them and repeat the late release against Microsoft Xbox yet again?
Sony has made the statement that they will unleash the PlayStation 4 (PS4) as close to their competitors’ releases as possible, adding that it would be “undesirable” for PS4 to be too far behind. This is reference to a one-year difference between the Sony PS3 and the Microsoft Xbox. Impending pressure comes from both Microsoft and Nintendo as the new Xbox is hinted to launch in late 2013, based on reports from insiders of the gaming industries, and the Wii U is slated for 2012. Despite the awareness that is displayed by the electronics giant, squeezing every bit of sales from the PS3 is still their priority.
Jim Ryan, president and CEO Of Sony Computer Entertainment Europe, says: “If you look at PlayStation 2, now in excess of 150m units installed globally, a huge majority of that was done at price points of £120 or lower. We've only just hit £199 in the UK (with PS3), so clearly there's a considerable untapped part of the market there."
Sony’s questionable finances recently may impede their work on the PS4 as resources such as the research and development department might become limited. Nonetheless, advancements towards PS4 are already underway as a report suggests that a first-party Sony studio has stopped their involvements with PS3 to move on to developing graphics technology for the upcoming console.