Sony Singapore Introduces Joi Chua As Brand Ambassador

Joi 1 thumb Sony Singapore Introduces Joi Chua As Brand Ambassador

Sony Singapore is proud to announce Joi Chua
(蔡淳佳) as the first α brand ambassador. The α brand represents Sony’s Digital
Single-lens Reflex (D-SLR) cameras.
Critically acclaimed as one of Asia’s finest voices, Joi is an artist at heart
who is passionate about photography. Joi will be the face of Sony’s D-SLR
cameras for one year.

Joi 2 Sony Singapore Introduces Joi Chua As Brand Ambassador

DSLR A300 1 Sony Singapore Introduces Joi Chua As Brand Ambassador

(Singapore, 2nd July 2008) ¡V Sony Singapore is proud to announce Joi Chua
(½²²E¨Î) as the first £ brand ambassador. The £ brand represents Sony¡¦s Digital
Single-lens Reflex (D-SLR) cameras.

Critically acclaimed as one of Asia¡¦s finest voices, Joi is an artist at heart
who is passionate about photography. Joi will be the face of Sony¡¦s D-SLR
cameras for one year.

¡§We chose Joi because her energy and passion personifies the Sony £ brand. Just
like our £ cameras, Joi is an outstanding performer that combines style and
innovation.¡¨ says Mr. Takeo Kobayashi, Managing Director, Sony Singapore. ¡§More
importantly, we want everyone to know that just like Joi, you do not have to be
a professional photographer to use a Sony D-SLR camera. Sony¡¦s range of
high-performance D-SLR cameras is designed for ease of use, giving everyone the
ability to capture professional-quality photos.¡¨

¡§I¡¦m excited and honoured to be Sony Singapore¡¦s first brand ambassador for £
cameras. I¡¦m looking forward to capturing all my everyday moments with my new
£0. I love how photography allows me to express my creativity beyond my
music.¡¨ says Joi Chua, £ Brand Ambassador for Sony¡¦s D-SLR cameras

To mark the beginning of Joi¡¦s ambassadorship, Sony Singapore will present Joi
with a limited edition £0, in Champagne Gold. There are only 100 sets
available in Singapore and each set comes with an exclusive serial number. The
new £0 features a 10.2-megapixel CCD image sensor with Quick Auto Focus (AF)
Live View technology and Super SteadyShot„· image stabilization system for
blur-free photos.

To get inspiration on transforming your photos into art, check out £ Perfect
Light, a gallery that showcases seven thematic collections of photos taken by
professional photographers from the Asia Pacific region using the £0. From
Edmond Ho¡¦s mouth-watering gourmet photos to Mark Law¡¦s high fashion shots,
please visit £ Perfect Light gallery at

http://dslrresources.sony-asia.com/perfectlight

DSLR A300 2 Sony Singapore Introduces Joi Chua As Brand Ambassador

Joi 1 Sony Singapore Introduces Joi Chua As Brand Ambassador

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