Singapore, 28 September 2010 – Sony Singapore has unveiled an extensive suite of 3D entertainment solutions for consumers today. From content creation of 3D movies and stereoscopic games, distribution and display, Sony claims to be the only consumer electronics manufacturer to offer total 3D enjoyment from beginning to end. With the debut of Sony’s latest range of 3D BRAVIA TVs and 3D Blu-ray home theatre system, high quality 3D entertainment is readily available for consumers to enjoy in the comfort of their living space.


A New Dimension in Television Entertainment
Sony expands the 3D BRAVIA line-up with two new network models, BRAVIA NX810 and NX710, which are 3D capability and sport stunning, elegant Monolithic design.
With the NX810 and NX710, users can connect the TV to the 3D Sync Transmitter and putting on Sony Active Shutter 3D glasses to enjoy immersive high definition 3D entertainment. The TVs also feature BRAVIA Engine 3 high definition video processor, Dynamic Edge LED backlighting and Motionflow technology of up to 200Hz, resulting in incredibly sharp images, smooth motion and ultra high contrast of over 1,000,000:1.
Featuring BRAVIA Internet Video for a world of on-demand, online entertainment, the Wi-Fi integrated BRAVIA TVs put users in control of their favourite content whenever they want, with no need for a PC. From the latest TV programmes to streaming videos on YouTube, users can catch up on entertainment and look forward to new content and video channels that are added regularly. Additionally with BRAVIA Internet Widgets, users can easily keep in touch with friends and be up to the minute with the latest happenings on Twitter and Facebook.

A new optional designer Bunchin stand complements the NX810 and NX710, and offers to set the BRAVIA TV at the perfect 6o viewing angle. Equipped with a 2.1-sound system mounted in the base, consumers are guaranteed not just of effortless style but enhanced audio experience as well.

Total 3D Movie Experience
The BDV-IZ1000W can deliver incredible surround sound via five ultra slim speakers, using a virtual 7.1-wireless rear speaker system and 1000W of S-Master full digital technology proprietary from Sony. Coupled with Sony’s 3D Surround technology, the 3D entertainment experience offers a new depth and realism in each and every scene.
Featuring Sony’s signature Monolithic design and XrossMediaBar (XMB) on-screen menu, the stylish and easy-to-use BDV-IZ1000W can play high definition 3D content from Blu-ray discs, and access a wide range of on-demand content from BD LIVE and the BRAVIA Internet Video platform. The BDV-IZ1000W is also equipped with the MPEG-4 MVC encoding, which makes it possible to record video on Blu-ray discs in Full HD resolution, so users can enjoy lifelike images. In addition, the BDV-IZ1000W also includes Entertainment Database Browser by Sony to access disc cover art, actor, and production information, as well as IP Content Noise Reduction technology.
The BDV-IZ1000W is equipped with 24p True Cinema technology and Precision Cinema HD Upscaling to improve standard definition and web video quality. Digital Cinema Auto Calibration (DCAC) and high definition Digital Cinema Sound are also available to conveniently reproduce the audio experience at the cinema, using sound recordings from Sony Pictures Entertainment studios.

More Content, Less Hype
All 3D BRAVIA TVs are supported by a rapidly increasing variety of 3D content, including the latest Hollywood movies on Blu-ray 3D disc, such as Sony Pictures Home Entertainment’s Cloudy With a Chance of Meatballs, sports, music, natural history and entertainment from new 3D cable and satellite channels.
In addition, 3D Blu-ray firmware updates are now available to all 3D-ready Sony Blu-ray players and PlayStation3 (PS3) consoles, expanding the variety of 3D content which consumers enjoy. Gamers can look forward to playing exciting titles in 3D stereoscopic brilliance.
Consumers can also use Sony’s latest range of Cyber-shot cameras to easily produce 3D panoramic shots, in both portrait and landscape, with Sony’s exclusive 3D Sweep Panorama function.

The 200Hz Sony NX810 60-inch model will be retailing at S$10,999 while the 55-inch will be selling at S$7,499. The 100Hz 46-inch model will be retailing at S$4,799 and the 40-inch at S$3,999.

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