(Singapore, 14th May 2010) After a total makeover to enhance customer experience, the flagship Sony Style retail store at Isetan Orchard reopens today. The revamped store showcases the full range of Sony electronics products, including accessories, game consoles and Sony Ericsson mobile phones.  It will also be a one-stop service checkpoint for both Sony Electronics and Sony Ericsson customers.
Situated in the heart of town, the remodeled Sony Style retail outlet features an open-concept design which encourages customers to try out the range of Sony products.  These are displayed on inviting open shelves, specially positioned lower to facilitate store visitors to use and get a feel of the products. 
The service centre also features a new Concierge counter. Here, the Concierge will assist customers with selecting the relevant care service required first by identifying if it is a software- or hardware-related issue and then directing them to the appropriate counter. By offering this personal touch, the Concierge will help to save precious time for customers. 
Besides being a one-stop retail outlet and service center, the revamped Sony Style outlet is also the place to go to experience Sony’s latest technologies. 
Sony Style Isetan Orchard will showcase the newest BRAVIA LX900 series 3D HDTV, bringing the immersive 3D experience to customers prior to its launch in July, alongside the longest BRAVIA TV wall in Singapore.
To help customers better understand the variety of products offered by Sony, ‘Experience Corners’ are located within each product area in Sony Style Isetan Orchard, allowing hands-on time and clearly demonstrating core value propositions and user benefits to customers.
For example, aspiring photographers can try their hand at using Sony’s  DSLR cameras and the entire range of lenses. Several  cameras are placed on solid mounts along the store façade and pointed out towards Orchard Road. Customers can experiment shooting the ‘live’ street scene as it unfolds and decide on the  and lenses that will suit them best. 
In addition, Sony Digital Workshop, a training facility housed in the store, conducts extensive workshops for budding photographers as well as other product-related courses.
Sony Style Isetan Orchard is located at Wisma Atria #04-01 and is open daily from 11:00am to 9:00pm.

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