Sony Bravia W thumb Sony Singapore Unveils New BRAVIA LCD TVs

Bearing in mind the needs of the modern
consumers who want their LCD displays to deliver unparalleled audio and visual
quality while making an impactful lifestyle statement, Sony Singapore unveils
today new additions to its wide range of BRAVIA LCD TV series. Besides stylish
designs, pristine visual quality and stunning sounds, exclusive BRAVIA
technologies have also been built into its new generation of BRAVIA W, V, and S
series LCD TVs.
At the heart of the new BRAVIA additions is the BRAVIA Engine 2.

(Singapore, 16th July, 2008) – Bearing in mind the needs of the modern
consumers who want their LCD displays to deliver unparalleled audio and visual
quality while making an impactful lifestyle statement, Sony Singapore unveils
today new additions to its wide range of BRAVIA LCD TV series.

BRAVIA LCD TV: The perfect centerpiece of any modern living space

Besides stylish designs, pristine visual quality and stunning sounds, exclusive
BRAVIA technologies have also been built into its new generation of BRAVIA W, V,
and S series LCD TVs. Regardless of your living habits, you’ll find that there
is a BRAVIA available to match your personality and personal living space.

At the heart of the new BRAVIA additions is the BRAVIA Engine 2. This fully
digital picture-enhancement engine reproduces vibrant, crisp images that creates
a realistic viewing experience for its’ audiences. The Intelligent Picture
feature built into the three series automatically boosts weak analogue broadcast
signals and reduces signal noise to produce crisp images with high clarity.

When combined with Sony’s unique algorithms such as Advanced Contrast Enhancer,
MPEG Noise Reduction and Intelligent Picture, the BRAVIA W, V, and S series
deliver noise-free images with perfect contrast, allowing for spectacular images
that are sharp and vibrant every single time.

To recreate the cinematic experience for avid movie buffs, BRAVIA LCD TVs under
the W, V and S series are also equipped with 24P True Cinema technology that
plays back the film at 24 frames per second, allowing films to be watched as
they were intended by the director. This way, audiences see – and hear – exactly
as the director intended.

Lastly, all three series also features the S-FORCE Front Surround to deliver
enveloping, rich virtual surround sound with just the built-in television
speakers – making the TV-watching experience all the more enjoyable.

BRAVIA W Series – Premium design in Full HD

Sony Bravia W Sony Singapore Unveils New BRAVIA LCD TVs

Available in the new BRAVIA W Series is the Live Colour Creation technology
which faithfully reproduces natural and vibrant colours with deep, accurate
tones for a realistic viewing experience. For home-owners who seek advanced
photo-viewing features, the PhotoTV HD function built in the BRAVIA W Series
will be a welcomed addition. PhotoTV HD allows the TV to become a digital photo
frame for those wanting to reproduce their photos on the big screen in full HD
quality.

The newest addition to the BRAVIA W series is available in a sophisticated
Midnight Blue hue to bring across an impeccable sense of grandeur to any living
room.

• BRAVIA W series 52”: S$ 11,999.00
• BRAVIA W series 46”: S$ 6,999.00
• BRAVIA W series 40”: S$ 3,999,00
• BRAVIA W series 32”: S$ 2,299.00

BRAVIA V Series – Living the true cinematic experience

Sony Bravia V Sony Singapore Unveils New BRAVIA LCD TVs

In addition to 24P True Cinema technology, the V series features ambient
light sensor and Theatre Mode function, allowing home-owners to enjoy
state-of-the-art cinematic experience in the cosy comforts of their living room.
In complementing the interior décor of the home, the V series is available in
four vibrant colours of Blazing Red, Pure White, Classy Brown, and Sleek Black,
to match your individual personality.

• BRAVIA V series 46”: S$ 5,499.00
• BRAVIA V series 40”: S$ 3,799.00
• BRAVIA V series 32”: S$ 2,299.00

BRAVIA S Series – Six vibrant colours to match your individual style

Sony Bravia S Sony Singapore Unveils New BRAVIA LCD TVs

For home-owners who are looking to add on a second LCD display into their
homes, the stylish BRAVIA S series is a colourful LCD TV and computer monitor
rolled into one. Available in six playful and vibrant colours, these 20” models
under the BRAVIA S series can be colour coordinated to match your favourite Sony
products or your interior design.

“As one of the leaders in LCD TV technologies, Sony continues to creatively
drive technological innovation to satisfy consumers’ lifestyle demands,” said
Mr. Takeo Kobayashi, Managing Director, Sony Singapore. “Whether it’s gaming,
sports, movies, or photos, there is a BRAVIA technology that is built to enhance
the individual’s audio & visual entertainment experience.”

• BRAVIA S series 40”: S$ 3,099.00
• BRAVIA S series 37”: S$ 2,599.00
• BRAVIA S series 32”: S$ 2,199.00
• BRAVIA S series 26”: S$ 1,199.00
• BRAVIA S series 20”: S$ 699.00

Consumers who are interested to Experience BRAVIA for themselves are welcomed
to make a trip down to VivoCity, Central Court A from 18 – 20 July 2008, 11am to
9pm.