The Sony Alpha 33 is about the size of most entry-level digital DLR models, and it quite lightweight, yet sturdy.

The 14.2-megapixel Alpha 33 (and Alpha 55) have a 3-inch screen that can rotate 180-degree from the camera back and rotate 270-degree leftward from the position the display if facing forward. By putting your eye to the electronic viewfinder (EVF), the camera automatically detects and switch from the LCD display to the EVF.

The Alpha 55 is slightly heavier than the Alpha 33, with similar button placements.

On the right are the built-in GPS, remote, microphone, USB and HDMI connectors. The Alpha 55 is the only model aside from the Alpha 33 to have GPS for Geo tagging feature.

Here’s a look at the top layout of the camera, with the mode dial on the left. Similar to the Alpha 33.

The Sony Alpha 33 will be available by end of August at S$999 – body only, and S$1099 with kit lens. Look out for it at the upcoming Comex Show next week. The Sony Alpha 55 will be available next month, no pricing information yet.