PS3 3 s Sony To Launch PS3 In Spring 2006

SCEI today revealed the outline of its
PLAYSTATION®3 (PS3) computer entertainment system, incorporating the world’s
most advanced Cell processor with super computer like power. Prototypes of PS3
will also be showcased at the Electronic Entertainment Expo (E3), the world’s
largest interactive entertainment exhibition held in Los Angeles, from May 18th
to 20th.
PS3 combines state-of-the-art technologies featuring Cell, graphics processor (RSX)
co-developed by NVIDIA and SCEI, and XDR memory developed by Rambus. It also
adopts BD-ROM with maximum storage capacity of
54 GB (dual layer) , enabling delivery of entertainment content in full
high-definition (HD) quality, under a secure environment made possible through
the most advanced copyright protection technology. To match the accelerating
convergence of digital consumer electronics and computer technology, PS3
supports high quality display in resolution of 1080p(*) as standard, which is
far superior to 720p/1080i.

PS3 1 Sony To Launch PS3 In Spring 2006

At a press conference held in Los Angeles, California, today, Sony Computer Entertainment Inc. (SCEI) revealed the outline of its
PLAYSTATION®3 (PS3) computer entertainment system, incorporating the world’s
most advanced Cell processor with super computer like power. Prototypes of PS3
will also be showcased at the Electronic Entertainment Expo (E3), the world’s
largest interactive entertainment exhibition held in Los Angeles, from May 18th
to 20th.

PS3 combines state-of-the-art technologies featuring Cell, a processor jointly
developed by IBM, Sony Group and Toshiba Corporation, graphics processor (RSX)
co-developed by NVIDIA Corporation and SCEI, and XDR memory developed by Rambus
Inc. It also adopts BD-ROM (Blu-ray Disc ROM) with maximum storage capacity of
54 GB (dual layer) , enabling delivery of entertainment content in full
high-definition (HD) quality, under a secure environment made possible through
the most advanced copyright protection technology. To match the accelerating
convergence of digital consumer electronics and computer technology, PS3
supports high quality display in resolution of 1080p(*) as standard, which is
far superior to 720p/1080i.

With an overwhelming computing power of 2 teraflops, entirely new graphical
expressions that have never been seen before will become possible. In games, not
only will movement of characters and objects be far more refined and realistic,
but landscapes and virtual worlds can also be rendered in real-time, thereby
elevating the freedom of graphics expression to levels not experienced in the
past. Gamers will literally be able to dive into the realistic world seen in
large screen movies and experience the excitement in real-time.

In 1994, SCEI launched the original PlayStation® (PS), followed by PlayStation®2
(PS2) in 2000 and PlayStation®Portable (PSP®) in 2004, every time introducing
the latest advancement in technology and bringing innovation to the interactive
entertainment software creation. Over 13,000 titles have been developed by now,
creating a software market that sells more than 250 million copies annually. PS3
offers backward compatibility enabling gamers to enjoy these enormous assets
from PS and PS2 platforms.

PlayStation family of products are sold in more than 120 countries and regions
around the world. With cumulative shipments reaching more than 102 million for
PS and approximately 89 million for PS2, they are the undisputed leaders and
have become the standard platform for home entertainment. After 12 years from
the introduction of the original PS and 6 years from the launch of PS2, SCEI
brings PS3, the newest platform with the most advanced next generation computer
entertainment technology.

With the delivery of Cell based development tools that has already begun,
development of game titles as well as tools and middleware are in progress.
Through collaboration with world’s leading tools and middleware companies, SCEI
will offer full support to new content creation by providing developers with
extensive tools and libraries that will bring out the power of the Cell
processor and enable efficient software development.

Preparations are under way for launch of PS3 and new generation software in the
spring of 2006. (*)1080p/720p/1080i: "p" stands for progressive scan method, "i"
stands for interlace method. 1080p is the highest resolution within the HD
standard.

PS3 4 Sony To Launch PS3 In Spring 2006

"SCEI has continuously brought innovation to the world of computer
entertainment, such as real-time 3D computer graphics on PlayStation and the
world’s first 128 bit processor Emotion Engine (EE) for PlayStation 2. Empowered
by the Cell processor with super computer like performance, a new age of
PLAYSTATION 3 is about to begin. Together with content creators from all over
the world, SCEI will accelerate the arrival of a new era in computer
entertainment." Ken Kutaragi, President and CEO, Sony Computer Entertainment
Inc..

Supporting comments from third party developers and publishers (In alphabetical
order of company name)

"With the new generation PlayStation platform, we can create "GUNDAM WORLD" with
the quality no one has ever imagined. The philosophy, connecting millions of
Cell together, makes reality get closer to the world of SF films. We are
delighted to share the vision of Ken, ARCHITECT, Kutaragi." Shin Unozawa,
Managing Director, Leader, Game Software Group, President, Video Game Company,
BANDAI CO.,LTD.

"The PLAYSTATION 3 has us really excited! So much so in fact that we are already
working our hardest to get Devil May Cry 4 out for this new platform. New
hardware always yields more options for developers to create exciting and fresh
gameplay experiences. I believe that the PS3 is one piece of hardware that will
test the mettle of our development team and help us to create some of the most
amazing games, limited only by our imagination." Keiji Inafune, Managing
Executive Officer, Research & Development Division, Capcom Co., Ltd.

"Each generation of PlayStation has made a dramatic improvement in how we create
and play videogames. PLAYSTATION 3 will be a breakthrough in how the world
experiences entertainment. EA is fully aligned with Sony Computer Entertainment
– we share their vision and applaud their success. " Larry Probst, Chairman and
CEO, Electronic Arts

"President Kutaragi has thrown down a gauntlet. That gauntlet is called the
PLAYSTATION 3. We here at Koei have gladly taken up the challenge, and are
striving day and night to take full advantage of all the PS3’s new
possibilities. Our goal is to combine cutting-edge technology with a full range
of artistic expression to deliver the ultimate form of entertainment, and please
people everywhere." Keiko Erikawa, Chairman & C.E.O., KOEI Co., Ltd.

"With the arrival of the next generation computer entertainment system
PLAYSTATION 3, I believe it will be possible for graphic expressions, more
beautiful than before, to coexist with more deep and evolved game play which
utilize the Cell architecture. I also have high expectations for the evolution
by the online features that will be enhanced. We will utilize the features of
the new platform and will strive to create contents that will bring new
excitement for our users world wide, so please have high hopes for Konami. "
Kazumi Kitaue, CEO, Konami Digital Entertainment, Inc

"Each time SCEI launches a console, the video games business moves to the next
level. With PLAYSTATION 3 it looks as if it might be time for interactive
entertainment to become, finally, the world’s dominant artistic medium. " Sam
Houser, President, Rockstar Games (Take-Two Interactive Software, Inc.)

"We at Namco have used and will continue to use the advancements in audio-visual
technology to deliver games that are not only appealing to the eyes and ears,
but that stir emotions, speak to the heart, and remain in players’ minds for
years to come. We are confident that the PLAYSTATION 3 is an entertainment
system that will enable us to do just that." Shigeru Yokoyama, CT Company
President, Namco Ltd.

Hisao Oguchi, President and Chief Operating Officer, SEGA Corporation
"Next-generation hardware platforms will enable SEGA to create new game concepts
that offer more immersive interactive experiences. SEGA continues to pursue the
fusion of creativity and technology by publishing only the best, more innovative
content to gamers around the world."

Yoichi Wada, President, SQUARE ENIX CO., LTD. "Square Enix is extremely honored
to have had the chance to provide you with this technical demonstration of what
the Cell processor can bring to the PLAYSTATION 3 and the world of gaming. We
are committed to fully backing SCEI’s new computer entertainment system and
plans to bring the FINAL FANTASY series to the PS3 are just beyond the horizon."

Yves Guillemot, President and CEO, Ubisoft "Ubisoft was one of the first major
international developers to have its teams start focusing on next generation
consoles. We are looking forward to developing outstanding games on Sony
Computer Entertainment Inc.’s new system. Its powerful features will help take
the industry to an even higher level in the very near future."

PS3 3 Sony To Launch PS3 In Spring 2006

PS3 2 Sony To Launch PS3 In Spring 2006

PS3Specs Sony To Launch PS3 In Spring 2006