(Singapore, 2nd June 2010) – Sony Singapore today announced its first ultra-compact, interchangeable lens system digital cameras – the  NEX-5 and NEX-3. Featuring the world’s smallest and lightest interchangeable lens digital camera body, the NEX-5 and NEX-3 allows users to effortlessly capture  stunning, DSLR quality photos with its new 14.2-megapixel ExmorTM APS HD CMOS image sensor and Full HD 1080i videos in AVCHD format with the NEX-5.

Smallest & Lightest in its Class
Integrating a mirrorless design, the NEX-5 is the smallest and lightest interchangeable lens system camera available today. Weighing approximately 229g and measuring 110.8mm × 58.8mm × 38.2mm (W x H x D), the slim and stylish NEX-5 provides both professional and amateur photographers the ideal digital camera to carry with them at all times.
 
Leveraging the power of its interchangeable lens system, the NEX-5 and NEX-3 let photographers swap between lenses for greater flexibility and precision, and shoot photos and videos with the ultra-compact wide-angle, standard zoom, and high-power zoom E-mount lenses. With the optional Ultra Wide-Angle Converter and Fisheye Converter and via the use of the A-Mount Adaptor, photographers can also use the existing wide range of  A-mount lenses with the NEX-5 and NEX-3, expanding imaging possibilities. Offering greater colour variety and choice, the NEX-5 will be available in black and silver, while the NEX-3 will be available in red, silver and white.

Unparalleled Image & Video Quality
Equipped with the latest ExmorTM APS HD CMOS image sensor and high speed BIONZ processor, the NEX-5 and NEX-3 deliver DSLR image quality and HD movie recording with richer tonal gradation and lower noise. The NEX-5 is also capable of Full HD 1080i movie recording in AVCHD format, while the NEX-3 records HD videos in MP4 format. A separate Movie button on the  cameras also allow users to record movies quickly without switching between still image and movie modes. The  cameras also offer higher ISO sensitivity of up to 12800, up to 14.2-megapixel resolution and defocusing to achieve beautiful images even in low light environments without having to use a tripod or flash.
 
Revolutionary DSLR Features In A Compact Form
Users of the  cameras will soon be able to capture high quality 3D panoramic photos with its new 3D Sweep Panorama mode, which will be available through a firmware update in mid July 2010. Based on the same Sweep Panorama technology used in existing Cyber-shot TX series models, the NEX-5 and NEX-3 can snap realistic 3D panoramic still images that can be displayed on compatible BRAVIA 3D TVs via an optional HDMI cable.

The Background Defocus Control feature when activated, lets photographers intuitively adjust background defocusing and depth of field to their desired level by simply rotating the control wheel, letting users easily control depth of field to make their subjects stand out dramatically from a blurred background. With the new iAuto (Intelligent Auto) mode, the scene recognition function automatically analyzes the scene to determine the correct exposure values and selects the optimum scene for true point-and-shoot simplicity.
 
Intuitive Design
The new  cameras also provide an intuitive user experience with its simplified control layout, featuring a control wheel and two context-sensitive soft keys. The new Graphic User Interface features six clearly labeled icons that can be selected by rotating and then pressing the control wheel to access shoot settings, a user interface common in compact cameras that makes the NEX-5 and NEX-3 perfect for photographers new to extensive manual controls. In addition, built-in shooting tips provide information relevant to the current shooting or mode selection, giving users quick tips on photographic techniques as well as various types of scenes and subjects.
 
Furthermore, the 3-inch Xtra fine LCD monitor can be tilted 80° up and 45° down to allow users to view their subjects and shoot even at awkward angles. The screen features a high 921,600 dot resolution with its 16:9 widescreen display, and integrates TruBlack technology which allows subject details and subtle tonal gradations to be displayed with deep blacks and high contrast, making it easy to focus on subjects accurately.
 
Other Intelligent Features
In addition to Speed Priority Continuous mode shooting at up to 7fps, the NEX-5 and NEX-3 also feature the Handheld Twilight mode, letting them easily capture impressive, high resolution images in low light conditions without having to use a tripod or flash.
 
Each camera also sports a dual memory card slot which enables the use of both Memory Stick and SD media. The NEX-5 and NEX-3 are compatible with the latest Memory Stick PRO-HG Duo HX media, enabling the fastest transfer speeds of up to 4 times that of the Memory Stick PRO Duo Mark 2 and maximizing continuous shooting with its large data capacity of up to 32GB. The HX also enhances burst shooting, so consumers can afford to shoot more pictures in one minute without missing any key shots during shooting compared to using any SD Memory Card now available in the market. 
 
The new  NEX-5 and NEX-3 will be available in Singapore from June 2010 onwards.

 

ModelDescriptionPrice (w/GST)
NEX-5A (Black & Silver)NEX-5 with 16F28 Pancake lensS$1,199
NEX-5K (Black & Silver)NEX-5 with 18-55 lensS$1,199
NEX-5D (Black & Silver)NEX-5 with 18-55 & 16F28 Pancake lensesS$1,299
NEX-3K (Black, Silver, Red, White)NEX-3 with 18-55 lensS$999
NEX-3D (Black, Silver, Red, White)NEX-3 with 18-55 & 16F28 Pancake lensesS$1,099