Sound Blaster Integrated Audio Upgrade

Creative and Analog Devices today announced an agreement that allows Creative
to provide PC users with a simple upgrade from host audio to Sound Blaster audio
quality. Under the agreement, Creative will market a Sound Blaster-enhanced
audio upgrade to Analog Devices’ integrated audio. This will allow end users to
enjoy the Sound Blaster experience on products from many PC OEMs and motherboard
manufacturers who use audio chips from market leader, Analog Devices. This
experience includes state-of-the-art audio such as voice-enabled applications,
enhanced music experiences, home theater-quality DVD movies, and next-generation
game audio. In addition to providing an upgrade to Analog Devices’ large
customer base, Creative will market a complete family of audio accessories
directly to end users. The Creative upgrade solutions and accessories are slated
for availability in the fall of 2004.


Creative and Analog Devices today announced an agreement that allows Creative
to provide PC users with a simple upgrade from host audio to Sound Blaster audio
quality.

Under the agreement, Creative will market a Sound Blaster-enhanced audio upgrade
to Analog Devices’ integrated audio. This will allow end users to enjoy the
Sound Blaster experience on products from many PC OEMs and motherboard
manufacturers who use audio chips from market leader, Analog Devices. This
experience includes state-of-the-art audio such as voice-enabled applications,
enhanced music experiences, home theater-quality DVD movies, and next-generation
game audio.

In addition to providing an upgrade to Analog Devices’ large customer base,
Creative will market a complete family of audio accessories directly to end
users. The Creative upgrade solutions and accessories are slated for
availability in the fall of 2004.
“We are excited to provide Analog Devices’ huge customer base with an easy,
low-cost upgrade path to Sound Blaster audio quality,” said Steve Erickson, vice
president of the audio group for Creative. “For the first time in history, users
of motherboard audio can enjoy the great audio quality and feature rich
enhancements of the Sound Blaster brand by purchasing an easy and simple to
install upgrade.”

“As the market share leader in PC motherboard audio, we’re thrilled to enable
Creative’s leadership products, technology and brand in mass-market motherboard
configurations,” said John Croteau, general manager, Media Platforms and
Services Group, Analog Devices, Inc. “This is an important expansion for
integrated audio features since the up-sell model for upgrades and accessories
today drives the retail and direct-order PC channels with the profit
opportunities often exceeding those of the PC itself.”

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