hitman Square Enix pulls trigger on Hitman Facebook app and misses, badly

When it comes to the video game Hitman by Square Enix there is no getting around the fact that the company has had more than a couple promotion screw-ups when it comes the the newest game in the franchise – Hitman: Absolution; but that doesn't seem to stop them from doing it again

If you are a gamer, and follow the video game news, you will remember that not too long ago Square Enix found itself getting some serious flack over a game trailer involving sexy nuns in the Hitman: Absolution game, the newest addition to the Hitman franchise. So one would think that given the negative pushback from people Square Enix would be a little more careful when it came to any future promotion of the game.

Well think again because it would seem that the company hasn't learned anything if the news about their newest promotional attempt is any indication. It appears that this morning the company launched an app on Facebook that would let you put out a hit on your friends on Facebook. Yes you read that right. Here is the opening couple of lines from the press release announcing the new Facebook app:

FACEBOOK APP “HIRE HITMAN” CREATED TO PROMOTE HITMAN: ABSOLUTION

BAFTA winning creative agency Ralph has teamed up with videogame publisher Square Enix to create a personalised video experience that lets fans put a ‘hit’ on their mates on Facebook.

The experience brings the iconic character of Agent 47 to life in a moody, live action video which incorporates the target’s individual information from their Facebook account. Agent 47 tracks them down and pieces together his sniper rifle before assassinating them with cold, clinical precision. Pulling together a collage of their photos, the victim then witnesses their life flash before their eyes.

Needless to say the uproar that ensued the app's launch was very loud and clear – people didn't find anything humorous or fun about the app; and very shortly after the launch Square Enix pulled the app. This was followed up with an apology that went something like this:

“Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient, and could only be sent to people who were confirmed friends.We were wide of the mark with the app, and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done. We’re sorry for any offense caused by this.”

Kudos to Square Enix for pulling this as quickly as they did, but seriously, who in their right mind thought this would be a good idea in the first place.

via Piki Geek