Microsoft's CEO Steve Ballmer has suggested the company will become more like Apple in the future, focusing on hardware and online services in addition to its popular software.

Microsoft's CEO Steve Ballmer has suggested the company will become more like Apple in the future, focusing on hardware and online services in addition to its popular software, according to Reuters.

 
Ballmer said the company will make a “significant shift” to become a “devices and services company,” mimicking the success of Apple, which skyrocketed to become the world's richest company after the launch of the iPhone and iPad, a title Microsoft previously held.
 
Of course, Ballmer did not go so far as to directly compare the Redmond, Washington-based firm to its long-time rival, but undoubtedly his company envies the success of the iOS platform, not to mention its other rival Android, both of which have left Windows Phone lagging seriously behind.
 
 
He cited the Xbox and Surface as examples of where the company has built “specific devices for specific purposes,” suggesting the company will do more of that in future. This likely means a Microsoft-built smartphone, which could upset struggling ally Nokia, which bet its fortunes on the Microsoft mobile operating system.
 
Windows 8, set for release later this month, will undoubtedly play a big role in Microsoft's re-imagining. Its shared core with Windows Phone 8 and its Metro tablet interface might give the old software dog a new lease of life in a highly-competitive area.
 
Source: Reuters