Steve Jobs: No blu-ray for your Macs!
The man has said it all. If you have been waiting for Blu-ray to arrive on the Macs, be prepared for some major disappointment, because Apple CEO Steve Jobs has hinted that the company currently has no plans to implement Blu-ray support on either the Mac Mini, Macbook or iMac product lines, at least for the forseeable future.
Read on for more information.
There is no doubt that Apple CEO Steve Jobs has been a lot more chatty in recent months, often replying to emails sent from various parties such as fans, disgruntled customers and even media partners. Needless to say, the content of such emails often make for interesting reading material, and this particular one regarding the future of Blu-ray is no exception.
According to MacRumors, a website which focuses on Apple news and rumors, a reader known as Siva fired off an email to Steve Jobs expressing his disappointment that the recent Mac Mini refresh did not include a built-in Blu-ray drive, a feature which was apparently heavily requested by various Apple fans and users.
In response, the Apple CEO sent an email back to Siva in which he describes Blu-ray as a technology that will soon be superseded and made obsolete by advances in web technology. The full reply is as follows:
Bluray is looking more and more like one of the high end audio formats that appeared as the successor to the CD – like it will be beaten by Internet downloadable formats.
Needless to say, this led to a mini debate between the MacRumors reader and Apple’s CEO, with Siva claiming that the internet may prevail eventually, but the intermediate benefits of having a Blu-ray drive such as high density backups and videos were still very relevant, and that high-end formats generally found much better reception among general users and that lower-quality formats held out only because of the lack of digital protection.
Of course, one quickly learns that arguing with the Apple CEO seldom, if ever resulted in any form of settlement, as Jobs’ subsequent reply demonstrated:
No, free, instant gratification and convenience (likely in that order) is what made the downloadable formats take off. And the downloadable movie business is rapidly moving to free (Hulu) or rentals (iTunes) so storing purchased movies or TV shows is not an issue.
I think you may be wrong – we may see a fast broad move to streamed free and rental content at sufficient quality (at least 720p) to win almost everyone over.
While we are not arguing that the advancements made to the internet infrastructure has significantly changed the way we viewed high-speed data transfers, it does not change the fact that high quality, HD videos are still extremely large in size, and high-speed broadband is still not a reality in many parts of the world. More importantly, it’s a big question as to how Jobs’s idea of ‘instant gratification’ can be achieved if one has to spend hours downloading (or streaming) a full-length HD film when the same film can be bought on a Blu-ray disc and watched on any laptop or desktop in only a matter of minutes.
But then again, who are we to question Apple’s decisions?