Strange new viral marketing program for GTA V surfaces

Grand Theft Auto V Strange new viral marketing program for GTA V surfaces

A new viral marketing scheme known as the "Epsilon Program" has been spotted on Twitter, and has been linked to Rockstar Games' highly anticipated Grand Theft Auto V.

A strange new viral marketing scheme has been spotted on Twitter and has been linked to Rockstar's anticipated Grand Theft Auto V; just not the way you'd think.

The Twitter account @EpsilonToday has recently started tweeting rather bizarre and hilarious factoids that fits perfectly with Rockstar Games' signature parody-infused style, and one of the actually links back to Rockstar's official website:

Epsilonism Strange new viral marketing program for GTA V surfaces

The account also makes heavy usage of what appears to be a baffling acronym known as "KIFFLOM", and the aforementioned tweet links back to a very hypnotic video on Rockstar's site that discusses the twelve tenants of Epsilonism and Kifflom.

Oddly enough, this whole thing reminds me of one of the many hilarious radio stations featured in the Grand Theft Auto games, and perhaps Epsilonism is a direct parody of Scientology with such mystic wisdom as the tenants found below:

Tenants of Kifflom Strange new viral marketing program for GTA V surfaces

The video cleverly disguises many of the environments and weather effects that are believed to be featured in Grand Theft Auto V, so it's worth a good look-through, and it is quite entertaining in itself. Be sure to check the video by clicking here.

Rockstar's Newswire post for the video contains the following description:

"The Goals and the Pledge of Epsilon will continue to be revealed in due time.
 
 
The Epsilon Program does not exist in just one time or place. We invite you to visit one of our enlightenment centers.
Directions will be provided in one week's time."

This is a rather odd move from Rockstar, but it certainly fits the bill with GTA's distinct parody-infused style, as Rockstar is known for poking fun at everything–and I do mean everything–in pop culture; from movies and music to fast-food and everything in between.

Grand Theft Auto V is slated to release on Sept. 17, 2013 for Xbox 360 and PlayStation 3. For more information please visit the game's official website.

Derek is an avid fan of gaming and everything geeky, and is compelled to make his mark in the field of games journalism. When he's not gaming on a console (everything from SNES to X360) you can find him reading about ancient civilizations or enjoying a fantasy epic or two.