A tweet from T-Mobile CEO John Legere indicated that the carrier is getting ready to host another Uncarrier event.
T-Mobile made waves in the U.S. market by introducing its Uncarrier initiative. The carrier mentioned that it would not offer consumers two-year contracts, a practice that is prevalent across all major carriers in the U.S. Then it mentioned that it will let users upgrade their devices twice a year, which is also a deviation from the norm, as carrier upgrade cycles vary anywhere between 18 to 24 months. T-Mobile also announced at one of its Uncarrier events that it will eliminate international roaming charges.
— John Legere (@JohnLegere) December 18, 2013
T-Mobile CEO John Legere announced via a tweet that there is a new Uncarrier event coming soon. He also mentioned that it was “time to eliminate another customer pain point.” The exact date for the event has not been revealed, but it could be held at the CES, which is less than a month away. Legere ended the tweet with the hashtag #Randall, no doubt alluding to AT&T’s CEO Randall Stephenson remarks last week about carrier subsidies.
The long-standing tradition of offering devices at a subsidised cost might be coming to an end, at least at AT&T. In a statement last week, AT&T CEO Randall Stephenson mentioned that carriers cannot afford to undertake subsidies on mobile handsets anymore, as it was not economically viable. He mentioned that 75 percent of the customers are already using a smartphone, and that the number will increase to 90 percent in the coming years.
AT&T has rolled out initiatives to make it easier for consumers to upgrade their devices. AT&T Next allows users to pay the full price of a device over several years, with no initial down payment on the device. It has also announced a value plan for devices that are bought outright, and for customers on the Next scheme, in which it is offering a$15 discount on monthly charges.
However, AT&T has failed to attract the same amount of attention as T-Mobile, which is going all-out with its Uncarrier plans. With another event on the horizon, it should be exciting to see what T-Mobile is going to unveil this time around.