adobe tablet Tablet website traffic grew 10 times faster than smartphones

Global website traffic on tablet computers has grown ten times faster than that of smartphones, according to a report by Adobe, which reveals the continuing strength of both mobile device markets.

Global website traffic on tablet computers has grown ten times faster than that of smartphones, according to a report by Adobe, which reveals the continuing strength of both mobile device markets.

 
The report found that in the first two years since the introduction of tablets, the share of website visits grew approximately 10 times faster than the rate for smartphones. Last year alone tablet traffic grew by more than a whopping 300 percent.
 
This phenomenal growth is expected to continue over the next few years, with tablets' share of website traffic exceeding that of smartphone traffic by early 2013. By 2014 tablet traffic will account for 10 percent of total website traffic.
 
adobe tabletreport Tablet website traffic grew 10 times faster than smartphones
 
The study also gives some hope for those worried about the fate of PCs. While tablets are becoming more and more engaging, PCs are still used three times as frequently for visiting websites.
 
“As businesses rethink their digital experiences to include mobile strategies, tablets are emerging as the consumer device of choice,” said Brad Rencher, SVP and GM of Digital Marketing Business at Adobe. “Digital CMOs are wise to take a mobile first approach to optimize their digital content and marketing initiatives with a focus on the tablet experience because the consumer demands it.”
 
A previous study by Adobe released in January also showed that tablet users on average spent more per purchase than any other online consumer, which makes tapping into the tablet market a potentially highly lucrative area for businesses.
 
Image Credit: Adobe