Facebook has admitted that organic reach may not be enough for brands and marketers to reach their intended audience. Will engagement become more difficult and expensive?
They say you have to spend money to make money, and Samsung is the living proof that’s more than a tired cliché, as the Seoul-based multinational conglomerate company is reportedly close to top $14 billion expenses on marketing for the whole of 2013.
Apple didn’t even get a chance to apply cold water to the area Nokia burned in the latest Lumia 2520 vs. iPad Air commercial, yet a trio of fresh ads taking multiple stabs at the newest Cupertino-made slate is already up on YouTube.
While advertisers are putting pressure on Facebook to launch its auto-play video ad platform soon, the social network is holding back, reportedly due to concern for preserving the quality of user experience.
Nokia has gotten really good of late at advertising its products at the expense of the competition, but nothing, not even that wickedly clever anti-Galaxy S4 Zoom marketing stunt, showcased the sheer brilliance the Finns are apparently capable of.
Advertisers take heed: targeting ad campaigns toward iOS might yield better results than targeting Android users. A study reveals that the return on investment on iOS-directed ads is much, much better.
Twitter has launched the ability to schedule tweets up to one year in advance, in support of its advertisers and commercial users that might want to schedule tweets ahead in time for their promotional campaigns.
In a frenzy to secure additional revenue streams in the run up to its IPO, Twitter is reportedly expanding its platform to provide advertisers more value. This may include running ads on third-party websites.
Location and check-in powered social network Foursquare is now open for business for 1.5 million merchants around the globe, which will now be able to push location-specific advertisements to users.
Second Galaxy Note 3 commercial: collapsing buildings, kids singing and Lionel Messi doing nothing (video)
Ever since Samsung has decided to quit mocking Apple in its Galaxy commercials, things have gone from weird to weirder to weirdest. Remember the dancing ninjas/goat-centric Icelandic ad for the Galaxy S4 (though technically Sammy did mock Apple if you paid close attention)?
It’s become a sort of tradition for Apple’s competitors to try to detour media attention away from big iPhone or iPad unveilings through social media and commercials of all kinds. You can call it envy or you can call it solid PR. I like to call it humor.
It’s not a secret anymore that top-notch hardware and solid software support are not the only things that sell gadgets nowadays, with marketing and publicity playing a key role in convincing people to buy or pass a certain product.
Nokia might not look like a real threat for Samsung when it comes to minor things like, oh I don’t know, actual smartphone sales, but as far as advertising goes, the Finns look in much better, and perhaps more creative, shape than the Koreans of late.