BlackBerry is teasing possibly the final two handhelds it’ll ever make in style, revealing not only their names and ETAs, but also their “classic” and eccentric respectively designs.
The BlackBerry Q30 should offer a QWERTY-enabled smartphone with a larger display than existing BlackBerry 10 devices with physical keyboards.
Blackberry’s latest (final?) attempt at a comeback starts at 2014’s Mobile World Congress, where John Chen, the company’s Executive Chairman and CEO, has taken the wraps off two new low-cost, mid-range smartphones.
Aside from the nearly confirmed sub-$200 “Jakarta”, BlackBerry may have something else in the pipeline, namely a mystery device codenamed “Ontario” and set to finally go all-in on hardware.
The rumor about BlackBerry Z30’s US release timeline from back September may have been off by a month or so, but the biggest and baddest BB device ever has at long last landed on Verizon earlier today.
What’s next for BlackBerry? It’s a question that many have (obsessively) asked of late, especially after the Canadian company’s last two financial reports, culminating with a $1 billion monetary loss and the slashing of close to 5,000 jobs.
As Samsung and Apple look stronger and stronger in the smartphone market’s top two spots and other Android-focused OEMs continue to make important strides (mainly Sony, LG, Huawei and ZTE), it doesn’t seem like Nokia and BlackBerry will get many more chances to up their game.
Remember when BlackBerry (or as it was known back in the day, RIM) was considered the unsinkable, unbreakable flagship of the sea world consisting of smarter or dumber phones? The memory is all that’s left of those times, with BB now looking like a shabby rubber raft, threatened by the quietest of winds.
Well, what do you know. Despite recent struggles and ominous projections, BlackBerry is going forward with plans of new smartphones based on the BB 10 operating system.
Seen by many as BlackBerry’s last chance for survival, the BB 10 OS is yet to turn the ill-fated company’s financial distress around. But there’s still time. Or is there?