Apple’s iPad Air has been mocked by both Nokia and Microsoft recently with comparative ads and now Amazon joins the chain-yanking campaign with a commercial of its own pitting the iOS-based 9.7-incher against the Kindle Fire HDX 8.9.
Apple didn’t even get a chance to apply cold water to the area Nokia burned in the latest Lumia 2520 vs. iPad Air commercial, yet a trio of fresh ads taking multiple stabs at the newest Cupertino-made slate is already up on YouTube.
Nokia has made a habit of advertising its products at the expense of the competition and the latest Lumia 2520 commercial follows the tradition, pitting the 10-inch tab/mini-laptop hybrid against the less productive Apple iPad Air.
Four-time Ballon d’Or-winning footballer Lionel Messi is the protagonist of a new and exciting Samsung commercial, being named captain of the Galaxy 11 team that will take on aliens in a deciding game for the fate of Planet Earth.
Celebrity endorsement might have not helped HTC’s dwindling financials too much (mostly because the Taiwanese only made one commercial starring Robert Downey Jr.), but that’s not stopping Samsung from adding LeBron James to its already impressive partner roster.
Nokia has gotten really good of late at advertising its products at the expense of the competition, but nothing, not even that wickedly clever anti-Galaxy S4 Zoom marketing stunt, showcased the sheer brilliance the Finns are apparently capable of.
We all knew this was coming. And not a moment too soon, it has. The ink is barely dry on Apple’s press releases announcing the new iPad Air and iPad mini 2 and Cupertino’s rivals have already come out swinging to defend their own tablet bids.
Ever since John Legere took over T-Mobile US, things started looking rosier and rosier for America’s number four wireless service provider, despite it still being kept at bay by Verizon, AT&T and Sprint as far as subscriber counts go.
Brazen, cheeky and often rude commercials mocking the competition used to be Samsung and Apple territory until not long ago in the mobile landscape, but Nokia and LG have recently joined the fun.
Second Galaxy Note 3 commercial: collapsing buildings, kids singing and Lionel Messi doing nothing (video)
Ever since Samsung has decided to quit mocking Apple in its Galaxy commercials, things have gone from weird to weirder to weirdest. Remember the dancing ninjas/goat-centric Icelandic ad for the Galaxy S4 (though technically Sammy did mock Apple if you paid close attention)?
Have you ever wondered what’s the difference between the iPhone 5s in gold and the silver and gray models? Only the paint job, you say? Oh, how ignorant you are! Next thing you’ll claim is the internal architecture of all three handhelds is identical.
Albert Einstein once said the difference between genius and stupidity is genius has its limits. And while I don’t want to offend anyone, the latest Internet hoax originating from 4chan (where else?) proves that stupendously.
Guess who’s back, back again, Goophone’s back, tell a friend. Cheesy opening, I know, but when dealing with the world’s first Apple iPhone 5C clone, manufactured by none other than the king of clones, it just feels right.
It’s become a sort of tradition for Apple’s competitors to try to detour media attention away from big iPhone or iPad unveilings through social media and commercials of all kinds. You can call it envy or you can call it solid PR. I like to call it humor.
It’s not a secret anymore that top-notch hardware and solid software support are not the only things that sell gadgets nowadays, with marketing and publicity playing a key role in convincing people to buy or pass a certain product.
Dozens of rumors, oodles of leaks, maybe hundreds of reports based on “insiders” and “tipsters”, they’ve all been building up to the September 10 event where Apple will unveil the new iPhone 5S and 5C.
Nokia might not look like a real threat for Samsung when it comes to minor things like, oh I don’t know, actual smartphone sales, but as far as advertising goes, the Finns look in much better, and perhaps more creative, shape than the Koreans of late.
According to Microsoft and their sometimes fun, sometimes deceptive commercials, the Asus VivoTab Smart, Dell XPS 10, Surface RT and Acer Iconia W3 are all faster, cheaper and/or better at multitasking than Apple’s iPad and iPad Mini.