The noPhone may not technically be a smart device, or a real phone for that matter, but it does offer a “technology-free alternative to constant hand-to-phone contact”, and so it’s a truly unique… thing, with an unrivaled list of special features.
No stranger to the kind-hearted publicity stunts that have made HTC look so noble recently, Microsoft is back in cheap jab mode, going for Apple’s jugular from two directions at once in the latest Nokia Lumia 635 commercial.
Based on a partly hilarious, partly sad late-night talk show prank, no matter how great or disappointing the imminent Apple iWatch will materialize, it’s still going to sell like hotcakes “because it’s Apple”.
Samsung’s publicity tactics have come to routinely incorporate recurrent anti-Apple digs, but the latest Galaxy S5 commercial takes things to a whole new level, poking fun at an unreleased, unannounced iPhone.
A Galaxy Note 3 might be behind the most retweeted tweet of all time, but that doesn’t appear to stop Samsung’s rivals from ridiculing the smartphone that snapped up a group selfie filled with Hollywood celebrities at the Oscars.
Expected out on March 25, the all new HTC One has posed for Mr. Blurrycam again, also making a censored appearance in a hilarious official teaser video.
Samsung’s big day yesterday was just about to get disrupted by rivals HTC and Nokia, which took to Twitter to ridicule the freshly unveiled Galaxy S5 and promote their own products in the process.
Some publicity stunts are just bound to work better than others, regardless of costs and their stars’ hip factor, so if you put some thought into it, a buzz-building maneuver involving a vintage car, vintage guitar and… vintage movie celebrity can still make quite the impact in 2014.
Samsung’s latest high-profile and no doubt costly publicity stunt violently backfired at CES 2014, as a bumbling Michael Bay ran off the Vegas stage in the middle of a not so carefully prepared speech as he was trying to praise a new curved 4K HD TV.
When possessing a yearly advertising budget that puts Iceland’s GDP to shame, the possibilities are endless, as Samsung’s latest high-profile marketing campaign proves beyond the shadow of a doubt.
In yet another brilliant publicity move boosting its reputation while at the same time dissing on the competition, Nokia has offered an unfortunate Samsung Galaxy S4 owner a Lumia handheld completely free of charge.
Apple’s iPad Air has been mocked by both Nokia and Microsoft recently with comparative ads and now Amazon joins the chain-yanking campaign with a commercial of its own pitting the iOS-based 9.7-incher against the Kindle Fire HDX 8.9.
Apple didn’t even get a chance to apply cold water to the area Nokia burned in the latest Lumia 2520 vs. iPad Air commercial, yet a trio of fresh ads taking multiple stabs at the newest Cupertino-made slate is already up on YouTube.
Nokia has made a habit of advertising its products at the expense of the competition and the latest Lumia 2520 commercial follows the tradition, pitting the 10-inch tab/mini-laptop hybrid against the less productive Apple iPad Air.
Four-time Ballon d’Or-winning footballer Lionel Messi is the protagonist of a new and exciting Samsung commercial, being named captain of the Galaxy 11 team that will take on aliens in a deciding game for the fate of Planet Earth.
Celebrity endorsement might have not helped HTC’s dwindling financials too much (mostly because the Taiwanese only made one commercial starring Robert Downey Jr.), but that’s not stopping Samsung from adding LeBron James to its already impressive partner roster.
Nokia has gotten really good of late at advertising its products at the expense of the competition, but nothing, not even that wickedly clever anti-Galaxy S4 Zoom marketing stunt, showcased the sheer brilliance the Finns are apparently capable of.
We all knew this was coming. And not a moment too soon, it has. The ink is barely dry on Apple’s press releases announcing the new iPad Air and iPad mini 2 and Cupertino’s rivals have already come out swinging to defend their own tablet bids.
Ever since John Legere took over T-Mobile US, things started looking rosier and rosier for America’s number four wireless service provider, despite it still being kept at bay by Verizon, AT&T and Sprint as far as subscriber counts go.
Brazen, cheeky and often rude commercials mocking the competition used to be Samsung and Apple territory until not long ago in the mobile landscape, but Nokia and LG have recently joined the fun.