Have you ever wonder how the town of Montcuq smells like? If you do, then you’re in luck. You can now buy a can of the town’s air for the low, low price of €5.50.
Apple’s iPad Air has been mocked by both Nokia and Microsoft recently with comparative ads and now Amazon joins the chain-yanking campaign with a commercial of its own pitting the iOS-based 9.7-incher against the Kindle Fire HDX 8.9.
Apple didn’t even get a chance to apply cold water to the area Nokia burned in the latest Lumia 2520 vs. iPad Air commercial, yet a trio of fresh ads taking multiple stabs at the newest Cupertino-made slate is already up on YouTube.
Nokia has made a habit of advertising its products at the expense of the competition and the latest Lumia 2520 commercial follows the tradition, pitting the 10-inch tab/mini-laptop hybrid against the less productive Apple iPad Air.
Nokia has gotten really good of late at advertising its products at the expense of the competition, but nothing, not even that wickedly clever anti-Galaxy S4 Zoom marketing stunt, showcased the sheer brilliance the Finns are apparently capable of.
We all knew this was coming. And not a moment too soon, it has. The ink is barely dry on Apple’s press releases announcing the new iPad Air and iPad mini 2 and Cupertino’s rivals have already come out swinging to defend their own tablet bids.
Ever since John Legere took over T-Mobile US, things started looking rosier and rosier for America’s number four wireless service provider, despite it still being kept at bay by Verizon, AT&T and Sprint as far as subscriber counts go.
Brazen, cheeky and often rude commercials mocking the competition used to be Samsung and Apple territory until not long ago in the mobile landscape, but Nokia and LG have recently joined the fun.
Have you ever wondered what’s the difference between the iPhone 5s in gold and the silver and gray models? Only the paint job, you say? Oh, how ignorant you are! Next thing you’ll claim is the internal architecture of all three handhelds is identical.
Albert Einstein once said the difference between genius and stupidity is genius has its limits. And while I don’t want to offend anyone, the latest Internet hoax originating from 4chan (where else?) proves that stupendously.
It’s become a sort of tradition for Apple’s competitors to try to detour media attention away from big iPhone or iPad unveilings through social media and commercials of all kinds. You can call it envy or you can call it solid PR. I like to call it humor.
It’s not a secret anymore that top-notch hardware and solid software support are not the only things that sell gadgets nowadays, with marketing and publicity playing a key role in convincing people to buy or pass a certain product.
Dozens of rumors, oodles of leaks, maybe hundreds of reports based on “insiders” and “tipsters”, they’ve all been building up to the September 10 event where Apple will unveil the new iPhone 5S and 5C.
You know, I’ve never been one to encourage commercials that promote a product by going at the competition’s throat. But if you can do it in style, with grace, humor and taste, I say go for it.
Given how bad Windows 8-powered tablets are doing sales-wise and how little of an impact they’ve made in a market dominated by Apple, you’d think Microsoft would have more important things to do than try to give the (false) impression their slates are better than the iPads.