Anti-competition commercials may be entertaining and effective at times, but HTC came up with a much smarter, cheaper way to advertise its products while mocking eternal rival Samsung, offering the disgruntled owner of a destroyed Galaxy S4 a complimentary One M8.
A Galaxy Note 3 might be behind the most retweeted tweet of all time, but that doesn’t appear to stop Samsung’s rivals from ridiculing the smartphone that snapped up a group selfie filled with Hollywood celebrities at the Oscars.
Some publicity stunts are just bound to work better than others, regardless of costs and their stars’ hip factor, so if you put some thought into it, a buzz-building maneuver involving a vintage car, vintage guitar and… vintage movie celebrity can still make quite the impact in 2014.
Facebook has admitted that organic reach may not be enough for brands and marketers to reach their intended audience. Will engagement become more difficult and expensive?
They say you have to spend money to make money, and Samsung is the living proof that’s more than a tired cliché, as the Seoul-based multinational conglomerate company is reportedly close to top $14 billion expenses on marketing for the whole of 2013.
Apple didn’t even get a chance to apply cold water to the area Nokia burned in the latest Lumia 2520 vs. iPad Air commercial, yet a trio of fresh ads taking multiple stabs at the newest Cupertino-made slate is already up on YouTube.
Nokia has gotten really good of late at advertising its products at the expense of the competition, but nothing, not even that wickedly clever anti-Galaxy S4 Zoom marketing stunt, showcased the sheer brilliance the Finns are apparently capable of.
Brazen, cheeky and often rude commercials mocking the competition used to be Samsung and Apple territory until not long ago in the mobile landscape, but Nokia and LG have recently joined the fun.
Nokia might not look like a real threat for Samsung when it comes to minor things like, oh I don’t know, actual smartphone sales, but as far as advertising goes, the Finns look in much better, and perhaps more creative, shape than the Koreans of late.