Micromax may still be short of Samsung’s Indian smartphone market share, but when it comes to branding strategies and product portfolios, the Canvas makers have certainly learned a trick or two from their Korea-based rivals.
It’s no easy feat to get from zero to hero in an environment as challenging and competitive as the Indian mobile market and do it all in just four years. But don’t you think for a second Micromax is resting on its laurels just because it’s now the country’s second biggest smartphone vendor, slightly behind
You can’t close in on the once undisputed leader of a smartphone market as large and important as India by releasing one new product every six months, so Micromax enriching its Canvas line-up is probably not surprising news.
After spectacularly leaping to number two in Indian smartphone sales and even closing in on Samsung, the market’s leader, we’re sad to inform you Micromax looks unable or unwilling to further step its game up.
After keeping Indian mobile tech aficionados on their toes for several months in a row with what can only be described as very crafty marketing, Micromax has finally made the Canvas 4 smartphone official. You know, with full specs, pricing details and the whole shebang.
A new report suggests that the Micromax Canvas 4 might actually be a rebranded Wiko Heaven Stairway. This goes against the previous reports that the Canvas 4 is nothing but a rebranded Blue Life One.
Popular Indian smartphone brand Micromax is gearing up to release the next iteration of their hit Canvas series of Android phones, the Micromax Canvas 4.