It looks like ZTE had a last-minute change of heart vis-à-vis Grand S II’s hardware specifications, upgrading the 5.5 incher from just another Snapdragon 800-powered high-end phone to 4 GB RAM-packing groundbreaker.
Taking a page out of Motorola’s playbook, ZTE is trying to move away from the ruthless but ultimately pointless smartphone spec wars, and seems to focus its marketing efforts for the brand new Grand S II phone on user experience and software add-ons.
Announcements ahead of announcements seems to be the latest trend in the tech business, as LG and ZTE have decided to jump the gun in the past 24 hours and tease their upcoming CES releases without going into details too much.
Exciting news out of China for mobile enthusiasts, as local superstar and international key player wannabe ZTE has taken the wraps off the Nubia Z5S and Z5S Mini handhelds.
ZTE made quite a few waves in the Western media when it finally rolled out the Grand S and Nubia 5 stateside, but now the Chinese are looking to move up to the next level with a Snapdragon 800-powered Nubia Z5S.
Lenovo is not the only China-based smartphone OEM that’s suddenly interested in branching out and becoming a household name in the industry the other side of the Pacific, as ZTE, already the fourth biggest handheld manufacturer in the world, has just announced a big American push.
Despite ranking fourth in global mobile phone sales for 2012, China-based ZTE has always suffered due to its inability of making headway in key markets. Namely, the company was completely absent from India and was still viewed as a second-tier OEM in many European countries, as well as the US.
How would you describe Samsung’s Galaxy S4 Mini in one word? Off the top of my head, I can come up with “average”, “mediocre” or “good but not great”. How about HTC’s upcoming One Mini? Likely a tad snazzier design-wise and sporting a crisper screen, but still a little underwhelming.
The “Mini” craze has taken over the mobile world, with anyone that’s someone looking to shrink its flagship device to make it accessible to the masses. Samsung has released the Galaxy S4 Mini, HTC is readying the One Mini and ZTE seems to have a Nubia Z5 Mini in the pipeline.
What’s more important for you, owning bleeding-edge technology no matter the cost or getting the best money can buy? If your answer is the latter, you might be interested in the ZTE Imperial, US Cellular’s new exclusive phone.