4DX 2012 001 superheroes launch Take a ride with 4DX at the movie theater

4DX is the next big thing in cinema, as if 3D movies aren’t good enough.  This new method for delivering cinematic thrills at the movie is backed by CJ CGV—a large South Korean multiplex firm.

4DX 2012 001 superheroes launch(1) Take a ride with 4DX at the movie theater

4DX is the next big thing in cinema, as if 3D movies aren’t good enough.  This new method for delivering cinematic thrills at the movie is backed by CJ CGV—a large South Korean multiplex firm. 

3D movies have been around for quite some time, and in most cases all that are required is 3D glasses.  Moving onto 4DX, and no, the extra “D” does not literally mean an extra dimension.  The extra dimension which 4DX is referring to are additional special effects that sync with the movie reel. 

4DX 2012 005 face spray Take a ride with 4DX at the movie theater

So imagine a chair that rocks and back and forth (or side to side) when Iron Man is bombarded with enemy firepower.  How about feeling the wind in your face when the Avatar is flying through the air?  Sounds a lot like a ride at Universal Studio or any major theme park, right? 

Pair the motorized chairs and real world elemental effects with a 3D big screen and you have 4DX.

4DX 2012 003 wind fx Take a ride with 4DX at the movie theater

CJ CGV owns 700 screens in Asia, and this alone offers the multiplex firm a huge leverage in pushing for adoption of 4DX.  There are currently 29 4DX theaters spread out across the globe, and CJ CGV is planning to expand the 4DX experience to 1,500 theaters by 2016. 

A 3D movie ticket costs almost twice as much as a regular 2D ticket, so we can safely assume that a 4DX experience will cost movie goers more than an arm and a leg. 

I’m sorry honey; we can’t have the overpriced popcorn today. 

Source: forbes.com