Twinity Cubix Main Hall1 s The Dark Knight Screening On Worlds First Virtual Cinema

Germany’s
largest cinema operator, the CineStar group, is opening its first virtual cinema
in the 3D online world Twinity. Movie fans from all over the world will be able
to visit the virtual version of CineStar CUBIX at Alexanderplatz in virtual
Berlin, just in time for the red carpet promotion surrounding The Dark Knight.

Twinity Cubix Main Hall1 The Dark Knight Screening On Worlds First Virtual Cinema

Metaversum GmbH, developer and operator of the 3D online world Twinity,
today announced the opening of Berlin’s CUBIX as the world’s first cinema in the
3D world Twinity.

Singapore, 22 August 2008 – Metaversum GmbH today announced that Germany’s
largest cinema operator, the CineStar group, is opening its first virtual cinema
in the 3D online world Twinity. Movie fans from all over the world will be able
to visit the virtual version of CineStar CUBIX at Alexanderplatz in virtual
Berlin, just in time for the red carpet promotion surrounding The Dark Knight.

Twinity, developed and operated by Metaversum GmbH, is making international
metropolises virtual. A scale replica of Berlin will shortly be opening as the
first virtual city in the public beta phase of Twinity. The CUBIX will
officially open today and give a sneak peek at the close link between reality
and its virtual counterpart in Twinity.

CineStar and its partner Warner Bros. Entertainment are presenting extensive The
Dark Knight bonus material, a merchandising shop, and an event hall for The Dark
Knight parties in the virtual CUBIX at www.twinity.com/en/cinestar. There will
also be a The Dark Knight competition, the latest movie trailers, flash games
based on current movies, and highlights from this year’s Bitfilm festival. The
CineStar presence was designed and created by Force Sunrise, a full-service
agency for virtual worlds and 3D web projects.

“The cooperation with CineStar and Warner Bros. perfectly mirrors our vision for
Twinity. Attractive entertainment content that can be shared with like-minded
people in Twinity gives the real cinema experience a whole new dimension.
Visiting the virtual CUBIX becomes an exciting event for all Batman fans,”
commented Mirko Caspar, CMO of Metaversum GmbH.

“We were immediately impressed by the idea of a virtual platform that promotes
factors such as social interaction and shared experience that are so crucial to
the cinema experience,” concluded Stephan Lehmann, Managing Director Marketing &
Merchandise at CineStar. In this case, the institution of the cinema benefits
from the changing behavior of younger target groups due to their increasing use
of the internet. “Twinity gives us completely new ways of addressing specific
target groups; the convergence we frequently endeavor to realize is taken to a
whole new dimension here,” continued Lehmann.

Twinity Cubix Lobby2 The Dark Knight Screening On Worlds First Virtual Cinema

Twinity Cubix Red Carpet The Dark Knight Screening On Worlds First Virtual Cinema

Twinity Cubix Movie Times The Dark Knight Screening On Worlds First Virtual Cinema

Twinity Cubix Merchandise The Dark Knight Screening On Worlds First Virtual Cinema