The DropBox money making strategy

DropBox has long been a popular cloud storage service, but apparently the cloud exclusive company has some other motives in mind to make more money.  That strategy is actually pretty simple—popups that ask users to agree to import and share their contents whenever a device is plugged into a PC.

Screen Shot 2012 06 04 at 4 35 47 PM The DropBox money making strategy

DropBox has long been a popular cloud storage service, but apparently the cloud exclusive company has some other motives in mind to make more money.  That strategy is actually pretty simple—popups that ask users to agree to import and share their contents whenever a device is plugged into a PC.

We all appreciate some free cloud storage, but DropBox is trying to slither its way into user’s pocket by telling users to sync their device every time it’s plugged in.  Albeit, many users will actually read the popup thoroughly before giving “permission” to import, but there are quite a few people who recognizes a DropBox popup as just a “regular” function that requires permission.  Thus, once given permission, a user’s DropBox account may become full and that leads to user having to pay additional fees for more storage space. 

This strategy may work in DropBox’s favor as many users view DropBox as a legitimate free tool that doesn’t harm their computers in any way.  Google’s Drive is DropBox’s competitor, but what Drive hasn’t achieved so far is having a lot of users pay them directly. 

Source: businessinsider.com