Internet penetration is on the rise. It was revealed today at the AllThingsD D11 Conference that 2.4 billion people are using the internet now, and a sizable part of that number may be thanks to mobile devices. One of the speakers at the conferecne, Mary Meeker, a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers Meeker, explained how the 2.4 billion internet users account for 34% of the world’s population and is an 8% gain from last year’s numbers. Currently, the US has about 78% internet penetration.
An even more impressive figure however, is the rise in mobile internet penetration. According to Meeker, mobile devices accounted for 0.9% of internet traffic in May of 2009. The following year, that number was 2.4%. Today, that number has skyrocketed to 15% and by next year, mobile devices could account for a third of all internet traffic in the world.
Meeker pointed out however, that despite the large growth in mobile internet use, US businesses have dedicated only 3% of their advertising funds to cater to mobile customers. Meeker says that if US marketers wake up to the opportunities in the mobile market, they could earn as much as $20 billion extra in revenue.