Time Warner Cable tries to ward off Netflix seduction with huge Android app update
The Time Warner app on Android will receive a hefty update on May 14 that will include access to over 4000 TV shows, improvements on the TV guide, and better compatibility across devices.
Users of the Time Warner Cable app for Android can celebrate because it's about to receive a very large update that will pack in a whole lot of extras. The news comes straight from Time Warner Cable itself, and the changes they listed are the following:
- In home access to over 4,000 subscription and free On Demand titles from over 90 different provider
- Out of home access to selected On Demand and live TV channels from any WiFi connection, including over 1,100 On Demand TV Shows and movies from 26 top-rated networks and a dozen or so live TV news, sports and entertainment channels including local TWC news channels (varies by market; but the providers are the same as the ones for the iOS app.)
- Improvements to live TV mini guide – filter the live TV mini guide by genre (action, comedy, sports, etc) or recently watched channels.
- Sort the live TV mini guide by network or show title
Time Warner Cable has surely been feeling the heat from competition like Netflix and Hulu, both of whom not only offer content from a variety of providers and studios but have also gotten into the game of producing their own original programming exclusively for their streaming services. Larger cable companies like Time Warner have been feeling the heat for quite a while for their lack of evolution in this space. The modern world is threatening to leave them behind for inexpensive and simple to use streaming applications that offer enough content for most users.
The one question that remains is whether or not this is enough to win people back, and regardless of whether or not it is enough, it's still a step in the right direction. Definitely late, but still the right move.
A final note, they claim that because of this update, their app will now support video playback on 98% of all Android devices running 2.2 or higher. The update is slated for release on the Google Play Store in one week, on May 14th.