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Tobii Is Bringing Eye-Tracking Technology To Wide Variety Of Products

Tobii, a Swedish-based company, is specialised in eye-tracking technology. Currently positioned as a leader in the field, the company has already released several products in 2016. At CES last week, the company took the time to show off what they have in store for the year ahead. Combined with a continued push in VR technology, Tobii believes that there is plenty of room for growth in eye-tracking technology.

Image courtesy: Tobii

“In the past 12 months we’ve seen The Eye Tribe acquired by Facebook, EyeFluence bought by Google, FOVE take its first pre-orders and multiple consumer integrations of our own technology with Alienware, Acer, Huawei and MSI,” said Oscar Werner, president of Tobii Tech. “If 2016 was an indicator of the growing interest in eye tracking, it’s only the beginning; 2017 is going to be an even more interesting year for Tobii.”

Virtual Reality

Image courtesy: Tobii

Virtual Reality is the biggest potential market for eye-tracking. Google have made it very clear with their acquisition of EyeFluence that they are moving in on that market. Likewise, it was the major selling point behind the kickstarted company FOVE. Naturally, Tobii is interested in developing for this market. However, while their press release talks a great deal about their achievements in VR, there are no concrete examples put forward. No hardware partnerships have been announced, and only references to joining a standards initiative have been revealed. Tobii does mention their desire to invest in VR themselves, but again there is very little information about that.

PCs

Image courtesy: Tobii

A more concrete example that Tobii showed off at CES is the improvements to personal computing. The Acer V 17 Nitro is the first personal computer (or so Tobii says) to include eye-tracking technology. This is to help speed up navigation and workflows, which translates to minimising the number of clicks needed to navigate a web page or document. If it works the way it is being marketed, this is a nifty party trick at the very least.

Smartphones

Image courtesy: Tobii

Just like with VR, there isn’t a lot of details about what Tobii have done aside from a partnership with Huawei. The Honor Magic does have algorithms and tech to help measure how much you’re paying attention to your screen. However, you can only get this phone in China. Naturally, there are hopes and plans to expand the application of the eye-tracking technology. What this means is anyone’s guess. Over the course of this year, we will likely get more specific information.

Gaming

Image courtesy: Tobii

Gaming is possibly where the most exciting developments can be found. Tobii says there are now over 45 gaming titles with eye-tracking potential. Even more interesting is that they want to expand this to over a hundred by the end of the year. Of course, you can only experience this when using computers or peripherals that have eye-tracking technology built in. For a full list of these devices, have a look at Tobii’s gaming website here.

Tobii is promising a great deal. Aside from a few announcements however, they are still holding a lot of their cards close to their chest. In any case, 2017 will likely be full of eye-tracking technology advancements, either from Tobii or one of its competitors.

Source: SAT PR News

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