TomTom + Nike = Nike+ SportWatch GPS
If you are a regular runner who needs to keep track of the distance run, pace, and calories burned, you may want to check out the new Nike+ SportWatch GPS. The Nike+ SportWatch GPS is the latest product from the collaboration between renowned maker of GPS and automotive navigation systems, TomTom, and Nike at the Consumer Electronics Show (CES) this week.
TomTom and NIKE have collaborated to launch the Nike+ SportWatch GPS, powered by TomTom. The new running watch that was unveiled at the 2011 Consumer Electronics Show aims to provide athletes with the best dynamic and motivational running experience in the world, and direct connection to http://www.nikeplus.com/.
The Nike+ SportWatch GPS is designed for high-performance with a clear, readable user interface that delivers the necessary information to the user while he or she is running. It also features personalization and motivational features for users to add to the running experience, including audible sounds, challenges, run reminders and more.
The Nike+ SportWatch GPS is scheduled to retain in the U.S. and U.K. in early April while broader distribution is scheduled in early July.
On-watch features include:
- Tap Screen for setting laps and activating backlight
- Run History with data from past runs
- Personal Records including those imported from Nikeplus.com
- Quick Start with optional shoe-based Nike+ Sensor
- Heart Rate Monitor compatibility
Some of the unique motivating factors the Nike+ SportWatch GPS offer runners on-screen include:
- Recognition (or “Attaboys”) for personal records
- Run Reminders that appear after five days if a run has not been logged
- Post-run acknowledgement and encouragement
The Nike+ SportWatch GPS can be plugged into any USB port on a Mac or PC, which will in turn launch the Nike+ Connect interface and automatically transfers information to http://www.nikeplus.com/.
Nikeplus.com presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a rich and engaging way that will be familiar to users of the popular Nike+ GPS iPhone application.
Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.