Toshiba is going after Asus, Google, HP and each and every player involved in the affordable tablet arena, moving the spotlight away from struggling high-end efforts and instead focusing on surprisingly solid, cheap new entries titled Excite Go and Encore 2.

Toshiba Excite Go Toshiba unveils new low cost tablet roster, including $110 KitKat running Excite Go

If you can’t beat them, join them. And then beat them at their own game. It’s a lesson Toshiba seems to have finally learned. Or at least a lesson they’re trying to apply. Following in the footsteps of so far lackluster, unexciting Excite models, here comes the $110 Excite Go.

Which fails to break low price records by a whisker. But then again, HP’s $100 7 Plus looks like a featherweight next to the far superior in every way Excite Go. The twice as large ROM (16 vs 8 GB) warrants a greater gap than just 10 bucks by itself, accommodating way more multimedia content.

Furthermore, Toshiba’s little guy runs Android 4.4 KitKat out the box, a version of the operating system the HP 7 Plus can only dream of. And the quad-core Intel Atom chip is likely considerably punchier than the no-name Allwinner SoC inside Excite Go’s rival.

Besides, it should help with autonomy, rated at “up to eight hours”. Granted, the 7-inch display is a blast-from-the-past pushover, boasting sub-par 1,024 x 600 pixels resolution, but that’s what the 7 Plus brings to the table too.

Toshiba Encore 2 Toshiba unveils new low cost tablet roster, including $110 KitKat running Excite Go

All in all, there’s really no comparing the two and, presuming Toshiba rolls the Excite Go out in a timely fashion (they’re promising a July discharge) in as many markets as possible, they’re definitely looking at their biggest hit in the niche.

Unless the Windows-based Encore 2 duo takes off with a bigger bang. Which it could, since the 8 incher starts at $200, and the 10 incher at $270. All while supporting full Windows 8.1 experience. With quad-core Intel Atom inside, up to 10 hours of autonomy, 5 MP cameras, microSD, microHDMI, 1,280 x 800 pix res panels and configurations going all the way up to 64 GB built-in storage.

Now that’s what I like to call top-notch bang for buck!

Sources: Engadget, Business Wire