Toyota abandons large scale electric car sales

Toyota has dropped plans for large-scale sales of a newly-developed electric car, suggesting that the market and battery ability are not ready for it yet.

Toyota has dropped plans for large-scale sales of a newly-developed electric car, suggesting that the market and battery ability are not ready for it yet.

 
In 2010 the Japanese car maker unveiled the eQ, an all-electric version of the iQ minicar, which it said at the time would sell in the thousands every year. Now, however, it has revised its plans to a much more modest 100 cars in the US and Japan as a part of a limited release.
 
“The current capabilities of electric vehicles do not meet society's needs, whether it may be the distance the cars can run, or the costs, or how it takes a long time to charge,” said Takeshi Uchiyamada, vice-chairperson of Toyota and eQ engineer.
 
 Toyota abandons large scale electric car sales
 
The company is not abandoning hybrid models like the Prius, however. It intends to focus more on that technology, with plans to produce 21 different hybrid gas-electric cars by 2015, 14 of which will be completely new models. The company is behind its target for hybrid sales, however, selling only 8,400 of an expected 40,000 Prius plug-in cars this year in Japan.
 
Toyota will also continue to sell its RAV4 electric car, which it developed with Tesla Motors. It expects to sell 2,600 of these. With similarly low sales expected for other electric cars from rival car makers, US President Barack Obama will have a hard time reaching his goal of one million electric cars by 2015.
 
Source: Reuters