Apple CEO Tim Cook and several top executives are rumored to meet with Turkey’s president in February, 2014.
The country is running a project called FATIH which aims to replace blackboards and textbooks in classrooms with more modern electronic devices that will enhance students’ education. Local media reports coming in from Turkey claim that the CEO and top company executives will be traveling to Turkey in February to meet with President Abdullah Gül. The trip will come after Turkey’s Prime Minister Recep Tayyip Erdoğan visited Apple’s headquarters in Cupertino, California earlier this year.
During the initial phase of Turkey’s FATIH project, the country will acquire over 10.6 million tablets which could be followed by an additional acquisition of 2 to 2.5 million tablets. A four year time frame has been envisaged for this project and it is said to be worth around $4 billion. The visit of Apple’s executives will also serve as an indicator of the company’s growing presence in various new markets. Apple’s first ever retail store in Turkey opens early next year and the executives are expected to visit the store. Spanning over 21,500 square feet, the Zorlu Center, Istanbul store is said to be similar in design to the iconic Apple store on Fifth Avenue, New York.
Back in October, Apple launched its online store for the first time in Turkey. It doesn’t come as a surprise to see Apple continuing to increase its presence in the country, its push in the education sector has been evident at home and abroad as well. Next year, the company is expected to release a 12.9 inch iPad that will primarily be geared towards educational markets.