Two thirds of gamers would play more games if ads were removed

Nearly two-thirds of gamers would play more games if there was no advertising, according to research by BuddyBet.

Nearly two-thirds of gamers would play more games if there was no advertising, according to research by BuddyBet.

 
The social betting firm surveyed 2,000 consumers in the UK, discovering that 62 percent would play more online and mobile games if both in-game advertising and freemium upgrade requests were removed.
 
The study also found that 25 percent of people avoid online and mobile games in the first place, specifically because of this problem.
 
 Two thirds of gamers would play more games if ads were removed
 
Of those gamers who played console, mobile and online games, 44 percent expressed the opinion that ads and other in-game payment requests ruined the experience. A quarter avoided games with excessive advertising.
 
Among gamers, 41 percent considered themselves as gamblers. A third of gamers were interested in peer-to-peer wagering for real money as part of gameplay. 38 percent who played mobile, online and console games said they would place a bet on a game they were playing.
 
The research suggests that gambling might become a more integral part of online and mobile games, though many countries' gambling laws could prove restrictive in making this a successful monetisation model.