1299820571 25 U.S Facebook users login from phones more than computers

According to Internet Marketing research company comScore, U.S users of Facebook spent more time accessing the social networking website from their phone than from their computer in March.

According to Internet Marketing research company comScore, U.S users of Facebook spent more time accessing the social networking website from their phone than from their computer in March.

The time spent from cell phones averaged 441 minutes, compared to an average 391 minutes from personal computers.

Actually considering the nature of social networks makes this news unsurprising. Users of social networking sites like Facebook customarily discuss the regular happenstances of their life. Doing so in real-time has been made possible by the addition of social network apps into smartphone application stores. Users can post about events as they occur, and upload pictures on the spot.

1299820571 25 U.S Facebook users login from phones more than computers

Facebook's 901 million users make it no surprise that it was the most used on smartphones out of those mobile social network applications surveyed, including Twitter and Foursquare.

A comScore spokeperson said in a statement,
"Social networking proved to be a particularly popular activity on smartphones with several brands demonstrating exceptionally high engagement, in some cases higher than the corresponding time spent by users via traditional web access.

Analysis of the share of time spent across apps and browsers revealed that even though these access methods had similar audience sizes, apps drove the lion’s share of engagement, representing 4 in every 5 mobile media minutes. Analysis of the top properties also revealed widely varying degrees of time spent between app and browser access methods."

This news is bound to provoke discussion about smartphones taking place of personal computers. This idea has yet to be statistically evaluated. The increasing amount of things that people can actually do from their smartphones makes it a possibility. But, in any case, it is quite clear that mobile devices are gaining a huge dominance in social related activities, which is what phones are for anyways.

Source: ZDNet