Ownership of Apple’s iPhone surged in the U.S. from Q4 2012 to 2013.
The global smartphone market has two major players, Apple and Samsung. Both companies have been fighting it out for quite some time now, and Samsung has been trying very hard to hit Apple where it hurts the most, the U.S. Despite that, the iPhone maintains its lead despite the fact that Android has the biggest OS-wise market share in the U.S. Combined growth of both companies in 2012 and 2013 saw them take 68 percent of the U.S. smartphone market.
Latest data from the NPD group reveals that iPhone ownership increased from 35 percent to 42 percent during Q4 2012 to 2013 in the U.S. During the same time, ownership of Samsung’s smartphones increased from 22 percent to 26 percent. The data reveals that apart from these two behemoths, manufacturers like Motorola, HTC, LG and BlackBerry actually saw year-over-year ownership decrease, despite that the fact that the market is growing.
The surge in iPhone ownership can be attributed to the launch of two new models, the iPhone 5S and iPhone 5C. Moreover, the launch of both new iPhones on T-Mobile may have also helped increasing the ownership. For now, the iPhone remains the clear winner in the U.S. smartphone market.
Source: NPD Group