U2 fans with Blackberry smartphones can now enjoy a better album experience with the new U2 mobile application. You can easily access the content including photos, videos, interviews and even samples of the songs from the group.
Waterloo, ON – September 15, 2009 – U2 and Research In Motion (RIM) (Nasdaq:
RIMM; TSX: RIM) have great news for digital music fans who miss the visual experience
that came with music albums. RIM today announced the U2 Mobile Album, a new
mobile application for BlackBerry® smartphones that invigorates the album experience
for the digital age. Developed in collaboration with the band, the exciting new U2
Mobile Album brings a rich visual experience with evolving content and an interactive
dimension for the band’s current Number 1 album No Line On The Horizon. The
application is now available for free from www.blackberry.com/u2
Reinventing the Album Experience for the Digital Age
The U2 Mobile Album reintroduces a wealth of material that was the norm for CD or
vinyl releases, which included photos and other information that brought the listener
closer, and gave a fuller picture of the artist’s world. In the digital age, these elements
have eroded to a pick list selection and a keyhole snapshot of visual content. The
BlackBerry platform, supporting advanced multimedia features, push?based wireless
connectivity and social interactivity, offers a very powerful platform to support a new
type of album experience for mobile users.
“As music fans, the band has always enjoyed all the detail of an album gatefold or CD
booklet. They want to make visual material available with their albums and this app is
the ideal way to do it,” says U2?manager, Paul McGuinness.
The new U2 Mobile Album is a free, downloadable application for BlackBerry
smartphones that brings a rich, visual and interactive dimension to the music. It brings
together a range of content for fans with photos, videos, interviews, news, lyrics and
samples of the music, plus individual tracks or the complete album can be purchased
online from a BlackBerry smartphone. A second phase of the application is also already
in the works, which will add social networking elements that engage fans around the
“With today’s announcement, we are reinventing the album experience for the digital
age. We’re extremely excited by the U2 Mobile Album and the opportunity to enhance
the mobile music experience for U2 fans on the BlackBerry platform,” said Jeff
McDowell, vice president, Global Alliances, Research In Motion.
*Check out some of the screenshots of the U2 Mobile App:-