UK watchdog considering Apple probe over misleading iPad 4G claims

The UK's Advertising Standards Authority (ASA) is considering investigating Apple after receiving numerous complaints that advertisements for the 4G feature of the new iPad are misleading.

The UK's Advertising Standards Authority (ASA) is considering investigating Apple after receiving numerous complaints that advertisements for the 4G feature of the new iPad are misleading.

 
The ASA said it received 24 complaints about references to the 4G capability of the new iPad on Apple's website, despite the high-speed network not being available for the device outside of North America.
 
Apple was already forced to offer refunds to customers in Australia on similar allegations that the company misled them with its 4G capability claims. This will set a precedence for similar action in the UK.
 
 UK watchdog considering Apple probe over misleading iPad 4G claims
 
Apple's UK store provides small print that states that LTE is only supported in the US and Canada, but that may not be enough to protect it from a backlash from customers and the advertisement watchdog, particularly considering that the text was not on the website initially.
 
The launch of the new iPad has not been easy for Apple. In addition to these allegations of misleading customers, the latest tablet has also had problems of overheating due to its larger, more powerful battery. The company has sold millions of the new tablet computer since its launch last month, but many of these could be returned if these issues are not acknowledged and addressed.
 
Source: The Telegraph