ipad youtube UK watchdog widens iPad 4G investigation after Apple compliance failure

The Advertising Standards Authority (ASA) is to widen its investigation into false advertising for Apple's new iPad over the tablet's 4G capabilities after Apple failed to comply with its initial requests.

The Advertising Standards Authority (ASA) is to widen its investigation into false advertising for Apple's new iPad over the tablet's 4G capabilities after Apple failed to comply with its initial requests.

 
The UK advertising watchdog began an inquiry in early April after receiving numerous complaints about the promised 4G feature, which does not work in the UK, due to a lack of 4G networks and different frequencies used, which means even the rollout of network availability will net resolve the problem.
 
It appears that some of those issues were resolved after the ASA launched discussions with Apple. The ASA agreed it would close the file once Apple removed every reference to 4G from its UK website.
 
 UK watchdog widens iPad 4G investigation after Apple compliance failure
 
However, Apple still lists a 4G option for the new iPad for UK customers, which means it has failed to comply with the ASA's demands. This has resulted in the ASA expanding its investigation.
 
An anonymous source at Apple told the BBC that the company had not directed staff to remove all references to 4G from the website, suggesting wilful defiance of the regulator, or perhaps some communication breakdown inside Apple.
 
Apple previously got in trouble in Australia over similarly misleading advertising relating to the 4G feature of the new iPad. After pressure from the country's advertising watchdog it agreed to offer refunds to affected customers, an offer it may be forced to make to UK customers in the near future.
 
Source: BBC