Aside from the nearly confirmed sub-$200 “Jakarta”, BlackBerry may have something else in the pipeline, namely a mystery device codenamed “Ontario” and set to finally go all-in on hardware.
When you can afford to not only turn down a takeover bid from the future owners of Motorola, but also offers made by top technology cats like Apple, Microsoft and Google, odds are you have a pretty good plan of getting yourself out of financial strife.
BlackBerry’s strategy? Focus on low-end, low-cost hardware manufacturing, as well as wager on enterprise… again. But where exactly does the “Ontario” slot in? It’s obviously not a budget champion, so maybe it’ll be targeted at business users?
Perhaps, what’s clear is BB needs to hurry to get the thing out. According to data from popular benchmarking tool Geekbench, the Z30 follow-up packs a quad-core Qualcomm Snapdragon 800 CPU (the MSM8974AA variation) and 2 GB RAM.
Good enough to put the dual-core Z30 to shame, decent enough to challenge the likes of Samsung’s Galaxy S4 and Apple’s iPhone 5s, yet probably too modest to fend off future high-end rivals such as the GS5, LG G Pro 2, Sony Xperia Z2 or iPhone 6.
And no, I’m not saying that because I’m a biased Android or Apple “fanboy”. Just look at the Geekbench scores. The “Ontario” racks up a total of 2,401 points in the Multi-Core test, which is twice as much as the Z30. Also, significantly north of, say, HTC’s One.
But a little ways behind Apple’s iPhone 5s. And close to 500 points trailing Samsung’s Galaxy Note 3. Translation: roll it out today, BlackBerry, and you can maybe stand a chance. Do it next summer, or worse, in the fall, and prepare to bleed some more cash.
For the record, BB apparently has a new version of its operating system up its sleeve, BlackBerry 10.3 OS, which already powers the “Ontario”. Crickets, right?