[UPDATED] GF100 to be branded Nvidia Geforce GTX 480?

Update: Nvidia have now announced on their Twitter page that GF100 will be branded Geforce GTX 480 and Geforce GTX 470.

Long rumoured to be codenamed GT300, with branding as the GTX 300 series, Expreview is now reporting that Nvidia has named GF100 as Geforce GTX 480 for the top model and GTX 470 for the more affordable, cut down variant.

Release is on track for late Q1 2010, i.e. end March, barring further delays. Why Nvidia would seemingly skip a generation is unknown, though an upgrade from GTX 285 to GTX 480 does sound psychologically more significant than to GTX 380. Considering GF100 is a revolutionary architecture for Nvidia, we could even expect a completely new branding scheme, like they did for the GT200 series.

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Long rumoured to be codenamed GT300, with branding as the GTX 300
series, Expreview is now reporting that Nvidia has named GF100 as
Geforce GTX 480 for the top model and GTX 470 for the more affordable,
cut down variant.

Release is on track for late Q1 2010, i.e. end March, barring further
delays. Why Nvidia would seemingly skip a generation is unknown, though
an upgrade from GTX 285 to GTX 480 does sound psychologically more
significant than to GTX 380. Considering GF100 is a revolutionary
architecture for Nvidia, we could even expect a completely new branding
scheme, like they did for the GT200 series.

While designed to simplify branding, the Geforce 200 series was immensely confusing, using G92 chips from the 9000 generation, GT200, and even newer GT21x shrinks. The notebook branding is even more of a mess, but let us not get into that. Let us hope Geforce 400 consists of straightforward derivatives of GF100.

Interestingly, technically, Nvidia have not completely skipped the 300 series. A reportedly OEM Geforce 310, which is nothing but a rebranded Geforce 210, was launched in late Novermber.

We hope for this generation, Nvidia revert back to a sensible branding strategy that is transparent, clear and fair to consumers, whether it be Geforce 400 series or something else.

Reference: Expreview

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