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US court bans Research in Motion (BlackBerry) from using BBX trademark

A US court has banned BlackBerry maker Research In Motion (RIM) from using the name BBX for the latest version of its mobile operating system after BASIS International filed a trademark lawsuit against it.

A US court has banned BlackBerry maker Research In Motion (RIM) from using the name BBX for the latest version of its mobile operating system after BASIS International filed a trademark lawsuit against it.

The Federal Court of Albuquerque granted a temporary restraining order against RIM, barring it from using the trademark at its DevCon event in Singapore, and signalling an end to RIM's marketing of the BBX name.
 
The court ruled that while RIM and BASIS are not direct competitors, their products are “highly related and target the same class of consumers”.
 
 
One of the major reasons for the ruling was that consumers might be led to wrongly believe that BASIS's software will only run on RIM's BBX operating system.
 
The Court said that “all factors weigh in favour of BASIS”.
 
BASIS had previously asked RIM to stop using its trademark, but RIM refused, leading to a bitter legal dispute.
 
BASIS owns the BBX trademark, which represents its Business BASIC eXtended software products. These run on a number of platforms, including the BlackBerry OS.
 
After the judgement RIM announced that it will now call its BBX platform BlackBerry 10.
 
Image Credit: Techonzo

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