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Most US and UK porn viewers watch adult videos on smartphones

Pornography is clearly a driver of technological innovation, and this industry is quick to take advantage of developments in digital content distribution with today’s medium of choice: mobile devices.

Smartphone users

The pornography industry is said to thrive with the popularity of new communications media. With increasing connectivity speeds and improving mobile displays, mobile devices are likewise a popular means of accessing pornographic content online.

According to porn aggregator service PornHub, the rise of mobile devices as an access medium has been significant enough that majority of porn in the US is now accessed through smartphones. In 2013, 52 percent of users from the country gained watched porn through mobile devices, while 38 percent viewed from a desktop platform. Tablet usage, meanwhile, is smaller at 10 percent.

This accounts for some change in ratios from the previous year, during which smartphones and desktop computers accounted for almost the same share (47 percent vs. 46 percent, respectively).

Porn stats 2013

Globally, however, the ratio is a bit different, with desktop computers taking a bigger share (51 percent), with smartphones taking up only 40 percent and tablets 9 percent. The only other country in which smartphone users outnumber desktop users is the United Kingdom.

This data was taken from a sample of 14.7 billion views over the course of the year so far, which account for 63.2 billion pornographic video views. One can only take an educated guess as to why mobile access is popular in this genre of digital content. For one, ease of access is likely key in the dominance of smartphones in porn access. Secondly, mobile broadband speeds are improving, at least in the US, where LTE implementation is expanding.

Another interesting note during this holiday season, holidays like Christmas, New Year’s Eve and 4th of July usually mean a decline in traffic for porn access. But that’s probably because folks are enjoying the company of family or opening their brand new, freshly-unwrapped gadgets from under the tree.

Source: PornHub Insights / Image: Shutterstock

J. Angelo Racoma
http://racoma.net
J. Angelo Racoma has written extensively about mobile, social media, enterprise apps and startups. Angelo develops business case studies for Microsoft enterprise applications and services. He is also co-founder at WorkSmartr, a small outsourcing team.

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