utorrentLogo uTorrent becomes ad supported torrent client

The creator of the popular torrent client uTorrent has announced that the upcoming release of uTorrent will have “in-client offers.”  In other words, people will have to deal with ads when running uTorrent. 

utorrentLogo uTorrent becomes ad supported torrent client

The creator of the popular torrent client uTorrent has announced that the upcoming release of uTorrent will have “in-client offers.”  In other words, people will have to deal with ads when running uTorrent. 

Users who pay for the uTorrent Plus version won’t have to put up with the ads, but that will cost USD $24.95. 

With over 125 million active users per month, uTorrent is one of the most widely used torrent client in the world, and it’s no surprise that the creator has sought to monetize on its popularity.

The parent company, BitTorrent Inc., has raked in $15 to $20 million through uTorrent’s optional tool bar, and the addition of an ad-supported client will only boost its income.

Once a popular “lite” torrent client, uTorrent will become an “adware” packed client, and one can only wonder if its popularity will decrease once the ads start rolling.

What is changing with µTorrent offers?
-  One additional offer location: A narrow rectangle just below the toolbar within the µTorrent UI will present relevant offers to users. 
-  Better-targeted offer types: We will pursue making offers that are targeted and interesting to our users.

What type of offers will you show?

-  The first offer type will inform users of our own new products, features and services. 
-  The second offer type will come from our offer partners, whose offerings include things such as games, security products and privacy services.
-  The final offer type will feature independent artists, such as musicians and film makers.

Can I turn in-client offers off?
Currently you’ll be able to skip offers of no interest to you by clicking an x within the ad, which will advance you to the next offer.  There is no way to turn in-client offers off*. We will pay attention to feedback, and may change this in the future.

*Note that users of µTorrent Plus will not be served offers in the client.  We are looking into other offer-free alternatives for users as well.

Source: uTorrent