VIA today announced a new VIA processor naming convention to strengthen the various VIA processor brands and simplify the target market segmentation for VIA processors. The announcement introduces the VIA C7-Series of processors based on the C5J Esther core that will be available in the first half of 2005. The VIA C7 processor will target low power desktop PCs and Personal Electronics systems such as PVRs and IP set top boxes, while the VIA C7-M processor will target mainstream slim and light notebook and Tablet PCs with its market leading power efficiency and advanced PowerSaver 4.0 technology.

VIA today announced a new VIA processor naming convention to strengthen the
various VIA processor brands and simplify the target market segmentation for VIA
processors.

The announcement introduces the VIA C7-Series of processors based on the C5J
Esther core that will be available in the first half of 2005. The VIA C7
processor will target low power desktop PCs and Personal Electronics systems
such as PVRs and IP set top boxes, while the VIA C7-M processor will target
mainstream slim and light notebook and Tablet PCs with its market leading power
efficiency and advanced PowerSaver 4.0 technology.

Based on its mounting success in the small form factor PC and entry level PC
markets, VIA will continue to produce the VIA C3 processor as part of its
feature rich processor platform offerings. To ensure brand continuity across
mobile processor offerings, the new name for the mobile version of the VIA C3 is
now the VIA C3-M processor that is currently shipping in volume.

“At a time when the market is becoming increasingly frustrated with complex CPU
naming schemes, VIA is consolidating our processor offerings into families that
clarify what applications they are intended for,” said Richard Brown, Associate
Vice President of Marketing, VIA Technologies, Inc. “The new naming convention
is based on the intended application and the feature set derived from the
applicable processor core, such as on-die security features, maximum power
consumption levels and power saving capabilities.”

For the embedded and thin client markets where ultra low power consumption and
fanless operation are essential, VIA will continue to use the VIA Eden ESP and
VIA Eden-N names for processors that have a maximum thermal design power (TDP)
of a mere 7W.