The Wall Street Journal has an Apple iPad app for users to get their latest news updates and market data on their wireless tablet computer, although it is only offered to the US readers. Well, it seems there’s good news after all. The daily newspaper will be offering the app to include regional editions for users in Asia and Europe.
SINGAPORE, 22 October 2010 – Wall Street Journal has announced the expansion of its existing iPad app to include regional editions for users in Asia and Europe. The offering will now also include content direct from the respective international editions, along with additional interactive and customizable features.
Beginning today, The Wall Street Journal for iPad includes additional options for The Wall Street Journal Asia and The Wall Street Journal Europe, which can be accessed by all users, along with the U.S. version, when launching the app using the edition selector feature. The regional editions offer content from each day’s paper, mirroring the look of the print Journal in each region. Readers are provided with the option to save favourite articles and sections for later or offline access, watch videos and slideshows, access market data and quote search, and create a customizable Watchlist. Launch advertisers include The Peninsula Hotels, Mercedes-Benz and Xerox, among others.
The Wall Street Journal iPad app has had more than 720,000 downloads since its launch in April.
In addition to a daily digital version of The Wall Street Journal Asia, the expanded app offers all users a “Now” edition, featuring updated coverage throughout the day, including top article picks from Journal editors. Subscribers in Asia will receive full access to content, such as Business & Finance and Opinion; an archive of each day’s print Journal from the previous week; and a ‘My Journal’ feature for saving and sharing articles.