Wall Street’s less inspiring take on Facebook’s chair commercial
While many people busied themselves today mulling over the actual philosophical significance of Facebook’s social platform (or else lack thereof), Wall Street had its mind on something else – the brief flash of an image towards the end of Facebook's new chair ad.
Today, Facebook released an ad commemorating the acquisition of its one billionth user. The commercial compared Facebook to a chair of all things, placing the website on a high rank as one of the fundamental ways in which people come together and communicate in modern society.
While many people busied themselves mulling over the actual philosophical significance of Facebook’s social platform (or else lack thereof), Wall Street had its mind on something else – the brief flash of an image towards the end of the ad.
Placed conspicuously in the midst of people sitting on benches, shaking hands, dancing, and generally socializing with each other was the clip of Facebook being used on a mobile device. The absurd implications of this brief image were not the topic of investors’ observation, however.
Mark Zuckerberg’s derived quest for mobile domination was. Which domination, Facebook is hardly achieving at present.
“Zuckerberg has said before that the company has 1 billion users now, but 5 billion people worldwide have phones, and Facebook only has 600 million mobile users” said Enis Taner of RiskReversal.com, responding to Facebook’s ad. “Clearly, this indicates its strategy for growth going forward will be focused on mobile.”
Facebook has reached no small accomplishment, now hosting 1/7th of the world’s population on its website (though, no doubt, a good percentage of those users are fake or inactive). But there is definitely territory left to win in the mobile realm.
According to researcher firm to eMarketer, mobile ad revenue for Facebook will total $72.7 million this year. That might not seem bad, until it is noted that Google’s mobile advertising will rake in $1.4 billion this same year.
But on the user side of things, growth statistics released on Thursday are quite impressive, and Facebook notes that most of its new crew came from emerging markets such as Brazil and India.
It is said that “When Alexander [the great] saw the breadth of his domain, he wept for there were no more worlds to conquer.”
But this is the digital era. The lands of the earth are already claimed and the halls of space are not fit for conquest. In this age, the balances of power are often shifted on the internet, and much war is waged for domain of devices which people keep inside their pockets.
Facebook is an obvious prospect for that domain.